ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP1113 | European Art | Spring | 3 | 0 | 3 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Assist. Prof. BURCU ALARSLAN ULUDAŞ |
Recommended Optional Program Components: | None |
Course Objectives: | The course introduces the students the arts and culture of Europe from the middle ages to the modern era. By providing an thorough discussion of the artistic changes and movements this course provides the students with a general understanding of the artistic and cultural life in Europe. |
The students who have succeeded in this course; •To enable students to analyze the artistic production from the middle ages to the modern era. •To nurture a visual understanding of the international abd cross-cultural artistic production •To teach the basic terminology of art and the basics of aesthetic theory •To enable students to analyze, understand, and critique and artwork to write about it, to compare and contrast it with others •To show how to analyze an artwork, to decode how the meaning is decoded and conveyed and what can be gained from it. |
This course aims to equipits students with the basics of the history of European art from Greco-Roman Antiquity to Early 20thcentury. Itis designed in a way to encourage thestudents to developan ddiscuss their own opinions on specific artworks and styles by active participation in class discussions. Teaching methods and techniques used in the course are: lecture, individual work, discussion,reading, observation and use of digital resources. |
Week | Subject | Related Preparation |
1) | THE WORLD OF LATE ANTIQUITY Jewish and Early Christian art: Catacombs and Dura Europos Constantinople and Early Byzantine Art Mosaics and Manuscripts | Reading: Stokstad, Chapter 7: “Early Christian, Jewish and Byzantine Art,” to page 254. On-line sources: Selections from the Bible |
2) | BYZANTIUM AND ISLAM Byzantine icons Byzantium and Europe | Stokstad, Chapter 8: “Islamic Art” On-line sources: Selections from the Qur’an, and from medieval geographers. |
3) | Celtic and Germanic arts of Northern Europe EARLY MEDIEVAL WEST | Stokstad, Chapter 9: “Early Medieval Art in Europe” On-line sources: Short selections from Beowulf |
4) | GOTHIC ART AND ARCHITECTURE The Gothic cathedral Gothic sculpture and decorative arts The Thirteenth Century in Europe | Stokstad, Chapter 11: “Gothic Art of the Twefth and Thirteenth Centuries” |
5) | From Gothic to Renaissance: The Fourteenth Century in Italy | Stokstad, Chapter 12, “Fourteenth Century Art in Europe.” |
6) | From Gothic to Renaissance: The Fifteenth Century in Italy | Chapter 20, “Piety, Passion, and Politics: Fifteenth-Century Art in Northern Europe and Spain |
7) | Beauty, Science, and Spirit in Italian Art: The High Renaissance and Mannerism” | Chapter 22 |
8) | Midterm Week | |
9) | Humanism and the Allure of Antiquity: Fifteenth Century Italian Art” | Chapter 21 |
10) | Of Popes, Peasants, Monarchs, and Merchants: Baroque and Rococo Art | Chapter 24 |
11) | Neoclassicism and the Industrial Revolution | Chapter 25 |
12) | Modernism, modernity, and modern art. | Paul Wood, “Introduction: The Avant-Garde and Modernism,” in The Challenge of the Avant-Garde, ed. Paul Wood (New Haven: Yale University Press, 1999): 7-31. |
13) | Movements in modern art | |
14) | Revision |
Course Notes / Textbooks: | H.Wölfflin ,Sanat Tarihinin Temel Kavramları,İstanbul,1985 E. Gombrich, Sanatın Öyküsü, Istanbul, 1988 Marilyn Stokstad, Art History: A View of the West, Volume 1, (based on Stokstad 3rd edition). Prentice Hall, 2008. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 5 |
Quizzes | 4 | % 20 |
Midterms | 1 | % 25 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Study Hours Out of Class | 13 | 3 | 39 |
Quizzes | 4 | 5 | 20 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 102 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 3 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | 3 |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | 3 |
4) | To be able to follow and interpret innovations in the field of advertising | 1 |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | 5 |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | 3 |
7) | To recognize and understand all the dynamics within the field of advertising | 2 |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising | 2 |