GEP0432 English for Specific Purposes IBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
ADVERTISING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0432 English for Specific Purposes I Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: E-Learning
Course Coordinator : Assoc. Prof. PERİHAN DUYGU TEKGÜL AKIN
Recommended Optional Program Components: None
Course Objectives: To provide students with academic vocabulary and reading strategies to comprehend academic texts in their subject-specific area and demonstrate the language appropriate to the activities of the discipline in terms of grammar, lexis, register, study skills, discourse and genre

Learning Outcomes

The students who have succeeded in this course;
1. to guess unknown vocabulary from context
2. to use complex sentence structures and academic phrases
3. to identify the audience, tone, and purpose in specific language
4. to analyze coherence, cohesion, and unity in specific language
5. to summarize in specific language
6. to paraphrase in specific language
7. to apply rules and conventions of academic writing
8. to write a piece of writing in specific language

Course Content

ESP language skills based on the definition of CEFR C Level. Teaching methods and techniques used in the course are: lecture, practice, individual work, group work, technology-supported learning and use of digital resources.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course requirements, syllabus, evaluation system and materials
2) Word and meaning Stated in the syllabus.
3) Collocation Stated in the syllabus.
4) Conventions in academic writing Stated in the syllabus.
5) Key academic vocabulary Stated in the syllabus.
6) The structure of scholarly texts Stated in the syllabus.
7) Reading for substance: skimming, scanning and careful reading Stated in the syllabus.
8) Midterm Week
9) Critical reading, marginal note-taking Stated in the syllabus.
10) Fact and opinion Stated in the syllabus.
11) Logical fallacies Stated in the syllabus.
12) An overview of the research process Stated in the syllabus.
13) Paraphrasing Stated in the syllabus.
14) Summarizing

Sources

Course Notes / Textbooks: Complied Course Materials, OUP and CUP materials, and Internet sources
References: Stated in the syllabus.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Quizzes 3 % 50
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 3 39
Study Hours Out of Class 12 4 48
Quizzes 3 10 30
Final 1 2 2
Total Workload 119

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media 3
2) To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management 3
3) To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising 3
4) To be able to follow and interpret innovations in the field of advertising 1
5) To demonstrate a scientific perspective in line with the topics they are curious about in the field. 5
6) To address and solve the needs and problems of the field through the developed scientific perspective 3
7) To recognize and understand all the dynamics within the field of advertising 2
8) To analyze and develop solutions to problems encountered in the practical field of advertising 2