ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
LAW2331	Introduction to Comparative Law	Spring	0	2	1	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. GÜNER HANDE ULUTÜRK
Course Lecturer(s):	Prof. Dr. FERİDUN YENİSEY Assist. Prof. GÜLEN SİNEM TEK Assist. Prof. GÜNER HANDE ULUTÜRK
Recommended Optional Program Components:	None
Course Objectives:	The lawyer’s job is to persuade, whether: (i) judges or arbitrators, when trying to convince them your client should win a piece of litigation; or (ii) a client, when analyzing the merits of a dispute prior to pursuit of its resolution in a court or arbitration forum; or (iii) a counter-party, when negotiating the terms of a contract. The course will consist of variety of weekly exercises, exercises which will introduce the students to the art of persuasive writing, including an introduction to legal research and the proper use of legal authorities. Homework will be required, which should take an estimated one hour/week for students whose English is advanced and two hours/week for students whose English is less so.

Learning Outcomes

The students who have succeeded in this course;
Introduce, and create a keen awareness of, the need to have and continue to develop persuasive writing skills, with an emphasis on the use of legal authorities, such as case law, and the attention to matters of style, including the use of proper citation format.

Course Content

Lectures, homework (including reading – e.g. case law – and writing exercises), in-class writing exercises, and in-class discussion of homework.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
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Sources

Course Notes / Textbooks:	None
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	2	26
Study Hours Out of Class	13	5	65
Homework Assignments	1	2	2
Midterms	1	2	2
Final	1	2	2
Total Workload			97

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising