Language of instruction: |
English |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
|
Mode of Delivery: |
Face to face
|
Course Coordinator : |
Dr. Öğr. Üyesi BAHAR KÖSEOĞLU |
Course Lecturer(s): |
Prof. Dr. ÜMİT EROL
Dr. Öğr. Üyesi HAKKI ÖZTÜRK
|
Recommended Optional Program Components: |
None |
Course Objectives: |
The purpose of this course is to introduce basic concepts of financial management with special attention to corporate financial decisions. The course will focus on (1) the capital budgeting process, (2) dividend and capital structure policies of the firm, (3) the basics of risk management, (4) how derivatives can be used to hedge financial risks, (5) the rationale for mergers, different types of mergers, and merger analysis, (6) the pros and cons of the hybrids from the standpoints of both issuers and investors, how to determine when to use them, and the factors that affect their values |
Week |
Subject |
Related Preparation |
1) |
Basic concepts of financial management |
To read the related chapter in the text book |
2) |
The Financial Environment: Markets, Institutions and Interest Rates |
To read the related chapter in the text book
|
3) |
The Financial Environment: Markets, Institutions and Interest Rates |
To read the related chapter in the text book |
4) |
The Cost of Capital |
To read the related chapter in the text book
|
5) |
Other topics in Capital Budgeting |
To read the related chapter in the text book
|
6) |
Review |
To study for the exam |
7) |
Capital Structure and Leverage |
To read the related chapter in the text book
|
8) |
Distributions to Shareholders: Dividends and Share Repurchases |
To read the related chapter in the text book
|
9) |
Distributions to Shareholders: Dividends and Share Repurchases |
To read the related chapter in the text book
|
10) |
Derivatives and Risk Management |
To read the related chapter in the text book
|
11) |
Mergers and Acquisitions |
To read the related chapter in the text book
|
12) |
Review |
To study for the exam |
13) |
Hybrid Financing: Preferred Stock, Leasing, Warrants and Convertibles |
To read the related chapter in the text book
|
14) |
Hybrid Financing: Preferred Stock, Leasing, Warrants and Convertibles |
To read the related chapter in the text book |
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |