ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IF2222	Corporate Finance II	Spring	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. BAHAR KÖSEOĞLU
Course Lecturer(s):	Prof. Dr. ÜMİT EROL Assoc. Prof. HAKKI ÖZTÜRK
Recommended Optional Program Components:	None
Course Objectives:	This is the second course of two consecutive corporate finance courses which aims to provide the student with the essential knowledge about how a firm decides about investments and how a firm manages its cash flows. This course will also ensure an understanding of relationship between financial theory and its practices. At the beginning of this course some basic concepts in corporate finance I, such as time value of money and financial valuation will be reviewed. More of the emphasis will be on financial ratios, CAPM, WACC, capital structure, capital budgeting and dividend policy.

Learning Outcomes

The students who have succeeded in this course;
1. gained knowledge about the calculation methods of CAPM
2. developed proficiency in the calculation techniques of WACC
3. gained knowledge about the capital structure.
4. effectively grasped the techniques of capital budgeting
5. acquired knowledge of the analysis and evaluation processes of investment projects

Course Content

Capital budgeting, cost of capital, financial leasing, financial analysis techniques, financial management

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction Course Schedule Expectations
2)	Financial Statements Balance Sheet-Income Statement
3)	Financial Ratios
4)	Overview of Interest Rates, Time Value of Money, Financial Algebra
5)	Overview of financial valuation
6)	Capital Asset Pricing Model-(CAPM)
7)	Cost of Capital Cost of Debt, Cost of Equity, Cost Of Preferred Stock
8)	Cost of Capital Cost of Debt, Cost of Equity, Cost Of Preferred Stock
9)	Midterm
10)	Capital Structure and Capital Structure Theories Free Cash Flows
11)	The Essentials of Capital Budgeting Investment Project Analysis and Evaluation Cash Flow Analysis
12)	The Essentials of Capital Budgeting Investment Project Analysis and Evaluation Cash Flow Analysis
13)	Dividend Policy
14)	Review and Questions-Answers Session

Sources

Course Notes / Textbooks:	Principles of Corporate Finance by Brealey and Myres, 7th Edition. Essentials of Corporate Finance by Ross, Westerfield and Jordan, 6th Edition. Finansal Yönetim by Prof. Dr. Niyazi Berk
References:	Other required documents will be uploaded in ITSLearning.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	14	4	56
Midterms	1	2.5	2.5
Final	1	2.5	2.5
Total Workload			100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2