| Week |
Subject |
Related Preparation |
| 1) |
General structure of air transportation and general definitions. |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 2) |
Air transportation sector, regulatory and supervisor company and organizations of sector |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 3) |
Organizational structure of airway transportation companies, functional management, assignment and responsibility of departments and interdepartmental coordination, division of labor and specialization |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 4) |
Historical improvement of civil air transportation and deregulation |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 5) |
Growth and alliance at air transportation sector, developments at air transportation sector in European Union, merger and reconstruction at private air transportation corporations |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 6) |
Privatization applications at air transportation sector |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 7) |
Investment thrust at air transportation sector. |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 8) |
Financing at air transportation sector |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 9) |
Tariff planning at air transportation sector, pricing at passenger and cargo transportation, liner services and route planning |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 10) |
Marketing and reservation, service planning at air transportation, electronic services (e-ticket, e-reservation), customer relationship management, things to do for customer satisfaction |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 11) |
Fleet planning at air transportation, fleet management, plane investments, finance tools for investments, financing methods with equity capitals, financing methods with foreign assets |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 12) |
Human resource applications and controlling of operations, assignment and liability of human resource department, motivation of employee, culture of a institution-enterprise-organization, coordination of operation process |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 13) |
Transportation of special cargoes with airways, dangerous goods, medicine, fresh flowers, livestock, periodicals |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 14) |
Analyzing and developments of Turkish civil aviation sector |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
