BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP1114 | Fine Arts in Turkey | Fall | 3 | 0 | 3 | 4 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | Turkish |
| Type of course: | GE-Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
| Recommended Optional Program Components: | None |
| Course Objectives: | The purpose of this course is to address the understanding of the general features of various movements in Turkish Art. Architecture, painting, sculpture, textile, carpet weaving, glass and ceramics in Turkey from the eighteenth century to the present. Its evaluation in comparison with European and other art movements. |
Learning Outcomes
|
The students who have succeeded in this course; •to describe the salient characteristics of Turkish-Islamic painting tradition •to discover the ushers of Turkish painting and their styles •to evaluate the Turkish art trends with the ones in the world •to describe the development of fine arts in Turkey •to analyze the Turkish fine arts •to criticize the implementations of fine arts in Turkey |
Course Content
| Focuses on the developement of contemporary Turkish art starting with Westernization Period to the present and the Work of master and outstanding artists are being study |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction: Review of the Syllabus: Course Structure | |
| 2) | Traditional Turkish Arts and Painting (miniature) | ASLANAPA, Oktay, Türk Sanatı |
| 3) | Traditional Turkish Painting (miniature) | MAHİR, Banu, Osmanlı Minyatür Sanatı |
| 4) | The Westernization Period in Ottoman Empire and Reflections on Art (architecture-painting) The Stylistic Development In The Turkish Painting (miniature, fresco and canvas painting | GERMANER, S.-İNANKUR, Z., Oryantalistlerin İstanbulu |
| 5) | First Turkish Painters & Foreign Painters in Turkey Şeker Ahmed Paşa, Süleyman Seyyid, Halil Paşa, Diyarbakırlı Tahsin, Osman Nuri, Ayvazovski, Zonaro... | RENDA, G.-EROL, T. vd, Başlangıcından Bugüne Çağdaş Türk Resim Sanatı Tarihi |
| 6) | Visit:Dolmabahçe Palace | |
| 7) | Osman Hamdi Bey- Academy of Fine Arts (Sınai-i Nefîse) “Turkish Renaissance”.Constitutional Monarchy II and New Perspectives in Turkish Art (Women painters- Hale Asaf, Melek Celal, Celile Hikmet, Müfide Kadi..., architecture, foundations, magazines, exhibitions) | CEZAR, Mustafa, Sanatta Batıya Açılış ve Osman Hamdi, DEMİRSAR, Belgin, Osman Hamdi Tablolarında Gerçekle İlişkiler, |
| 8) | Visit:Pera Museum | |
| 9) | Midterm- 1914 Generation & First National Architecture Period Nazmi Ziya Güran, İbrahim Çallı , Avni Liifj, Feyhaman Duran, Namık İsmail, Ruhi Arel, Hikmet Onat Arch: Vedat Tek, Kemalleddin Bey | RENDA, G.-EROL, T. vd, Başlangıcından Bugüne Çağdaş Türk Resim Sanatı Tarihi; TANSUĞ, S., Çağdaş Türk Sanatı, www.lebriz.com.tr, www.turkish paintings.com.tr, www.rportakal.com.tr,www.antikas.com.tr |
| 10) | Visit:Feyhaman Duran House | |
| 11) | Sculpture and Avant-gardes of Modern Period in Turkish Art (Beginning of Turkish Republic): Müstakiller Sculptor: İhsan Özsoy, İsa Behzat, Mehmed Bahri, Nijat Sirel Painters:Zeki Kocamemi, Ali Avni Çelebi, Muhittin Sebati, Hale Asaf, Şeref Kamil Akdik, Cevat Dereli | RENDA, G.-EROL, T. vd, Başlangıcından Bugüne Çağdaş Türk Resim Sanatı Tarihi; TANSUĞ, S., Çağdaş Türk Sanatı; www.lebriz.com.tr, www.turkish paintings.com.tr, www.rportakal.com.tr,www.antikas.com.tr |
| 12) | Rebublic and New Perspectives in Sculpture-Painting- “d” Group (1933-1951) Identity Problems in Turkish Art Nurullah Berk, Cemal Tollu, Abidin Dino, Elif Naci, Zeki Faik İzer,Zühtü Müridoğlu Bedri Rahmi Eyüboğlu, Halil Dikmen, Salih Urallı,Cemal Nadir Güler, Turgut Zaim, Eşref Üren, Şeref Akdik, Sabri Berkel, Fahrünnisa Zeid. | RENDA, G.-EROL, T. vd, Başlangıcından Bugüne Çağdaş Türk Resim Sanatı Tarihi; TANSUĞ, S., Çağdaş Türk Sanatı; www.lebriz.com.tr, www.turkish paintings.com.tr, www.rportakal.com.tr,www.antikas.com.tr |
| 13) | Visit- Sabancı Museum: "While A Country is Changing" SSM Painting Collection | |
| 14) | Neos” Group( 1940...) and “On” s Group (1950...) Nuri İyem, Selim Turan, Léopold Lévy, Mümtaz Yener, Haşmet Akal, Avni Arbaş, Turgut Atalay, Malik Aksel, Turgut Zaim, Cihat Burak, Bedri Rahmi Eyüboğlu Mehmet Pesen, Leyla Gamsız, Nedim Günsür, Orhan Peker Visit:Istanbul Modern Museum | RENDA, G.-EROL, T. vd, Başlangıcından Bugüne Çağdaş Türk Resim Sanatı Tarihi; TANSUĞ, S., Çağdaş Türk Sanatı, www.lebriz.com.tr, www.turkish paintings.com.tr, www.rportakal.com.tr,www.antikas.com.tr |
Sources
| Course Notes / Textbooks: | |
| References: | ASLANAPA, Oktay, Türk Sanatı CEZAR, Mustafa, Sanatta Batıya Açılış ve Osman Hamdi, 2 cilt, Erol Kerim Aksoy Kültür, Eğitim, Spor ve Sağlık Vakfı Yayını, İstanbul, 1995. DEMİRSAR, Belgin, Osman Hamdi Tablolarında Gerçekle İlişkiler, Ankara 1989 GERMANER, S.-İNANKUR, Z., Oryantalistlerin İstanbulu, Türkiye İş Bankası Yayını, İstanbul, 2002. GERMANER, S., “Batı Tarzı Resmin Osmanlı Yaşamına Katılışı ve Yarattığı Ortamlar”, 19. Yüzyıl İstanbulunda Sanat Ortamı, Habitat II’ye Hazırlık Sempozyumu, 14-15 Mart 1996, Bildiriler, İstanbul, 1996, s.129-137. MAHİR, Banu, Osmanlı Minyatür Sanatı, İstanbul 2005. RENDA, G.-EROL, T. vd, Başlangıcından Bugüne Çağdaş Türk Resim Sanatı Tarihi, 4 Cilt, Tiglat Yayınevi, İstanbul, 1980. RENDA, G., “Resim ve Heykel”, Osmanlı Uygarlığı 2 Cilt, T.C. Kültür Bakanlığı Yayını, Ankara, 2004, s.933 vd. RENDA, G., “Sanatta Etkileşim”, Osmanlı Uygarlığı 2 Cilt, T.C. Kültür Bakanlığı Yayını, Ankara, 2004, s.1091-1121. TANSUĞ, S., Çağdaş Türk Sanatı, Remzi Kitabevi, İstanbul, 1986. www.lebriz.com.tr, www.turkish paintings.com.tr, www.rportakal.com.tr,www.antikas.com.tr |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Homework Assignments | 1 | % 15 |
| Midterms | 1 | % 20 |
| Final | 1 | % 55 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 45 | |
| PERCENTAGE OF FINAL WORK | % 55 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Homework Assignments | 1 | 20 | 20 |
| Midterms | 1 | 15 | 15 |
| Final | 1 | 20 | 20 |
| Total Workload | 97 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 1 |
| 2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
| 3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
| 4) | To be able to analyze primary and secondary research data for a variety of products and services. | 3 |
| 5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
| 6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 3 |
| 7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 2 |
| 8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 3 |
| 9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 3 |
| 10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
| 11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 1 |
| 12) | To be able to identify and meet the demands of learning requirements. | 2 |
| 13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 3 |