| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Hybrid
|
| Course Coordinator : |
Prof. Dr. ESRA ALBAYRAKOĞLU |
| Recommended Optional Program Components: |
None |
| Course Objectives: |
Objective of this course is to provide theoretical basis, rules, and aspects of regional policy and regional development in EU countries. The course will get students familiar with the idea of Euro-pean Union regional policy and its evolution, institutions, mechanism, and financing. Essential part of the course will be focusing on contemporary problems of EU regional policy, regional development in selected countries, differences and priorities. The course will particularly analyze regional development processes and offer students a variety of ‘good practices’. Case study analysis will be an important component of the course. |
| Week |
Subject |
Related Preparation |
| 1) |
Introduction |
|
| 2) |
Historical Evolution of European Integration |
|
| 3) |
Institutions of the EU and the management of the EU budget |
|
| 4) |
The EU regional policy: An Overview |
|
| 5) |
Common Agricultural Policy and the emergence of rural development paradigm |
|
| 6) |
Emergence of rural development paradigm and NUTS methodology |
|
| 7) |
Implementation of the EU Regional Policy: Types of funds |
|
| 8) |
Mind-mapping presentations |
|
| 9) |
Midterm |
|
| 10) |
Impact of Economic Crisis on European Regions and Future Challenges |
|
| 11) |
Enlargement and Regional Development in Central and Eastern European Countries |
|
| 12) |
Case Studies: Mezzogiorno (Italy) and Catalonia (Spain) |
|
| 13) |
Student Presentations (Pecha Kucha) |
|
| 14) |
General Evaluation |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
