ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ISL5951	Training and Development	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. BURÇAK VATANSEVER DURMAZ
Course Lecturer(s):	Prof. Dr. FAİK TUNÇ BOZBURA Prof. Dr. CANAN ÇETİN Assist. Prof. UMUT EROĞLU Assoc. Prof. DUYGU KIZILDAĞ Instructor MUHAMMED VEFA ARIKAN
Recommended Optional Program Components:	None
Course Objectives:	The purpose of this course, is to provide information about the functions of the education and development in the organizations. This function, includes the determination of the need analysis and development, control of the related activities and focuses all of the activities covers a wide range of its related areas.

Learning Outcomes

The students who have succeeded in this course;
Students finishing this course successfully,

- will have the ability to know the education and development functions of the organizations.

- will have the ability to determine the training needs of the employees, design educational programs, retreats according to these needs, evaluation of the investments to the education and development;

Course Content

Introduction to the Human Resources Management
Introduction to the concept of Education and Development
Strategic Education and Development
Requirement Designation
Education and Development: Program Planning
Transfer in Education
Evaluation of the Education and Development Plan
Labor Improvement
Traditional Methods in Education and Development
New Technologies in Education and Development
Future of Education and Development Function

Project Presentations.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	project presentations	project presentations
1)	Introduction to Human resource Management	book
2)	Inroduction to training and development	book
3)	strategic training and development	book
4)	need analysis	book
5)	Learning - Designing training and development program	book
6)	transfer of learning	book
7)	midterm	.
8)	Evaluation of training and development Plan	book
9)	Employee development	book
10)	Traditional training and development methods	book
11)	The use of new technologies in training and development methods	book
12)	The future of the training and development function	book
13)	project presentations	project presentations
14)	project presentations	project presentations
15)	final	.

Sources

Course Notes / Textbooks:	 Raymond A. NOE, İnsan Kaynaklarının Eğitim ve Gelişimi, 1.Bası, (Çev. Canan ÇETİN), İstanbul: Beta Yayınları, 2007.  Raymond A. NOE, Employee Training & Development, New York: Irwin/McGraw-Hill, 1999.
References:	Training in Organizations, Needs Assesment, Development, and Evaluation Irwin L. Goldstein, Brooks & Cole pub. Monterey, California, 2001 Organizasyonlarda Etkili Öğrenme Stratejileri, Doç. Dr. Pınar Tınaz, MESS Yayın No: 334, 2000.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Project	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Application	14	96
Study Hours Out of Class	13	54
Midterms	1	6
Final	1	2
Total Workload		200

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2