| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course: Guidelines, Syllabus, and Materials
Alphabet
|
|
| 2) |
*Giriiş
almanca diline
* “in”,”aus” edatları
*W-Soruları (“Wie”,”Wo,”Woher”)
*sein / wohnen
|
|
| 3) |
*Ülkeler
*Diller
*Sayılar
* “Sein” fiili
* Fiillerin çekimi |
|
| 4) |
*Hobbies
*Weekdays
*Verbs and personalpronouns (er,sie,es)
*der-die –das
*Yes/ No Questions
|
|
| 5) |
*Freunde,Kollegen
*Maritual status und ich
* Verbs and personalpronouns
QUIZ 1
|
|
| 6) |
*Freunde Kollegen und ich
*Pluralform
*haben
|
|
| 7) |
*Freunde Kollegen
und ich
*Indefinite Articles
*Negativ Article
|
|
| 8) |
*In der Stadt
*Imperativ mit Sie
|
|
| 9) |
*Guten
Appettit
*Position in a sentence
|
|
| 10) |
Times; separable verbs; adverbs of time: am, um, von ... bis; Subject: My day / speaking: Opening hours |
Lektion 5 |
| 11) |
*Guten
Appetit
*The Verb “mögen”
QUIZ 2
|
|
| 12) |
Nominative and accusative form of definite article; verb conjugation: nehmen / subject: Spare time / speaking: Weather condition |
Lektion 6 |
| 12) |
Revision |
|
| 13) |
Ja/nein/doch; verb conjugation: möchten, lesen, treffen, fahren, schlafen |
Lektion 6 |
| 13) |
Revision |
|
| 14) |
Revision |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
