| Week |
Subject |
Related Preparation |
| 1) |
Detailed information about lessons, program and calendar. |
|
| 2) |
Digital compositing categories. What's going in Turkey and the World. Adobe After Effects as a compositing tool. |
|
| 3) |
Digital Compositing workflow. Terms of set extension, matte painting, motion control, original plate, principal photography versus digital cinematography. Rotoscoping, tracking, matchmoving, chroma keying tools in After Effects. |
|
| 4) |
Preparing materials for a painless workflow. Different approaches to similar shots. Adobe After Effects: Basic compositing tools of After Effects. Photoshop - AE intercourse. |
|
| 5) |
Sky Replacement Çalıştayı
Adobe After Effects: Chroma Key, BlueBox-Greenbox, Alpha-Luma matte, garbage matte, travelling matte. |
|
| 6) |
Basic Matte painting workshop. Adobe After Effects: Rotoscoping. |
|
| 7) |
Advanced matte painting workshop. Adobe After Effects: Stablizing, motion tracking. |
|
| 8) |
Basic rotoscoping workshop. Adobe After Effects: 3d camera and 3d layers. |
|
| 9) |
Advanced rotoscoping workshop. Adobe After Effects: 3d camera, multipass render, z-buffer. |
|
| 10) |
Chroma keying workshop. Adobe After Effects: Primary & secondary color correction, animating filters, optical effects. |
|
| 11) |
Motion tracking & matchmoving workshop. Adobe After Effects: Corner pin, perspective distortion. |
|
| 12) |
Final Project workshop 1 |
|
| 13) |
Final Project workshop 2 |
|
| 14) |
Final Project workshop 3 |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
