GEP1801 20th Century History of ThoughtBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
ADVERTISING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP1801 20th Century History of Thought Spring 3 0 3 4
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: E-Learning
Course Coordinator : Assist. Prof. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components: none
Course Objectives: The aim of this course is to make an introduction to the principles of 20th century thought from a historical perspective.

Learning Outcomes

The students who have succeeded in this course;
After successfully completing this course the student will be able
• to define what 20th century thought is
• to understand the historical dynamics of 20th century thought
• to outline the main principles of 20th century thought
• to think openmindedly within alternative systems of thought
• to communicate effectively with other in figuring out solutions to complex problems
Derste kullanılan öğretim yöntem ve teknikleri: anlatım, okuma, bireysel çalışma, tartışma yapmaktır.

Course Content

• The evolution of 20th century thought
• The rise of history and ideology
• The attack on authority (secularism and individualism)
• Parallel truths

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction none
2) Beginnings: Max Planck and Quantum, Picasso in Paris, Nietzsche, Veblen, Spencer Coursebook
3) Einstein, Rutherford, Russell and Whitehead, the intellectual consequences of war, Wittgenstein. coursebook
4) Spengler, Economic consequences of peace, idea of progress, Whig history coursebook
5) Golden Age of Physics, Freud and the West, Jung and Modern Man. coursebook
6) Benjamin, Keynes, German Academics in Turkey Coursebook
7) Sartre, Merleu-Ponty, Camus, Beckett, Hannah Arendt coursebook
8) Midterm Week
9) Wittgenstein, Skinner vs. Chomsky, Hayek, Martin Luther King. coursebook
10) Moon Landing, Braudel and Annales Okulu, Pulsars coursebook
11) Oil Crisis, The contradictions of Capitalism, Studies on Genetics. coursebook
12) AIDS, Susan Sontag, Lyotard, Rorty. coursebook
13) Toni Morrison, Salman Rushdie, Edward Said, Culture Wars Coursebook
14) Revision Coursebook

Sources

Course Notes / Textbooks: Peter Watson, The Modern Mind, An Intellectual History of the 20th century (Perrenial, 2002)
References: None

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Midterms 2 % 40
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 3 39
Study Hours Out of Class 13 4 52
Midterms 2 2 4
Final 1 2 2
Total Workload 97

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media 2
2) To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3) To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4) To be able to follow and interpret innovations in the field of advertising
5) To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6) To address and solve the needs and problems of the field through the developed scientific perspective
7) To recognize and understand all the dynamics within the field of advertising
8) To analyze and develop solutions to problems encountered in the practical field of advertising