ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
INT3921 | People and Environment | Spring | 2 | 0 | 2 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. EMİNE ÜMRAN TOPÇU |
Course Lecturer(s): |
Prof. Dr. EMİNE ÜMRAN TOPÇU |
Recommended Optional Program Components: | Depending on the student population, term work can be conducted as 3D group models, instead of ppt. and 2D presentations |
Course Objectives: | The main objective of the course is to have the students better develop their understanding of interior architecture as a creative and problem solving activity. As interior architecture is concerned with the more intimately scaled aspects of design, the specific, aesthetic, functional and psychological questions involved and the individual character of spaces are to be explored. |
The students who have succeeded in this course; I. Analyze human behavior in relation to the design of built environment II. Define personal space and its related distances III.Identify concepts related to environmental psychology IV. Define concepts such as perception and cognition of space V. Evaluate the more intimately scaled aspects of interior architecture VI. Evaluate the specific and psychological questions involved in the individual character of spaces VII. Revise interior design vocabulary |
1. Introduction 2. Introduction to environmental psychology 3. Anthropometrics and ergonomics 4. Human comfort and social and psychological influences acting upon it 5. Personal space 6. Environmental psychology on the job 7. Educational environmental psychology 8. Midterm 9. Residential environmental psychology 10.Privacy 11.Crowding 12.Natural environmental psychology 13.Revision/Presentation 14.Revision/Presentation |
Week | Subject | Related Preparation |
1) | Introduction to the course in general. Weekly topics are introduced and students are informed about the way course is conducted and evaluated. Watching a film related to the semester. | None |
2) | Introduction to environmental psychology. Going through problems involving human-environment interaction. Whether global or local one must have a model of human nature that predicts the environmental conditions under which humans behave in a decent and creative manner. | None |
3) | Going through the field of human factors which involves the correctness of fit between objects and spaces and the needs of people using them. Physical size of people and their physiological and psychological needs are investigated through some topics of design theory such as antropometrics and ergonomics. | Reading the course notes of the previous week |
4) | What is human comfort based on? | Reading the course notes of the previous week |
5) | The term "personal space" and its several different uses are introduced. Personal space, its related distances and how our well-being is related to distances is in the core of this session. | Reading the course notes of the previous week |
6) | As working can provide some of the best and some of the worst experiences in life, fundamental rationale behind our workplaces is studied. Good workplace design begins with the knowledge of person-environment relations in workplaces | Reading the course notes of the previous week |
7) | The role of the physical environment in learning. Influences such as architecture, room design, furniture arrangement, temperature, light, noise and crowding are discussed in this topic | Reading the course notes of the previous week |
8) | MIDTERM EXAM | Total course notes |
9) | Home is the most important place in our lives. The term "home" refers to a set of meanings. | Reading the course notes |
10) | Privacy is an important dimension of person's daily life but often managed at low levels of awareness. Balancing own desires with those of others' and the physical environment is discussed in this session | Reading the course notes |
11) | When crowding is the problem, the obvious design solution is to provide more space. But, there are problems with this commonsense solution such as, economic conditions or crowding not being the result of high density. | Reading the course notes. |
12) | Most of us think nature can restore us, but it can be very destructive too. How nature can restore us by refreshing our attentional capacity and by improving our moods is discussed in this course | Reading the course notes. watching a relevant movie prior to the course |
13) | Revision of the course through students' questions. Students presentations | Questions Presentations |
14) | Revision of the course through students' questions. Students presentations | Questions and Presentations |
Course Notes / Textbooks: | 1.Gifford, R.(1997) Environmental Psychology, Allyn & Bacon 2.Panero, Z. & Zelnik, M. (1979) Human Dimensions and Interior Space, Whitney Library of design, New York 3. Lawson, B. (2001) The Language of Space, Architectural Press 4.Course notes as delivered every week |
References: | 1.Gifford, R.(1997) Environmental Psychology, Allyn & Bacon 2.Panero, Z. & Zelnik, M. (1979) Human Dimensions and Interior Space, Whitney Library of design, New York 3. Lawson, B. (2001) The Language of Space, Architectural Press 4.Her hafta derste anlatılanların yazılı notları |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 12 | % 20 |
Presentation | 1 | % 20 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Study Hours Out of Class | 15 | 3 | 45 |
Presentations / Seminar | 2 | 4 | 8 |
Midterms | 1 | 5 | 5 |
Final | 1 | 6 | 6 |
Total Workload | 92 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |