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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1621	Internal Communication and Innovation Management	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Lecturer(s):	Prof. Dr. ÇİSİL SOHODOL Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Objectives:	Upon completion of the course, students will, have information about content and functions of internal communication, relationship between organizational culture and communication, techniques used for internal communication, innovation and organizational innovation.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course students will be able to;
1) Define the communication process and learn dynamics of communication.
2) Recognize internal communication and its concepts.
3) Identify the relationship between organizational culture and internal communication.
4)Comprehend the importance of interğersonal communication for internal communication.
5) Manage the process of data collection, management and finding innovative solutions.
6) Develop a competence to develop innovative projects in accordance with organizational identity.
7)Notice the obstacles for innovative thinking.
8)Present an innovative idea to the organizational management efficiently.
9) Recognize when an idea is precious and innovative.
10)Learn about the differences between innovative and traditional organizational cultures
11)Present innovative solutions for organizations towards internal communication.

Course Content

Communication process, internal communication, organizational culture and its elements, types of internal communication, interpersonal communication and its characteristics,innovation and related concepts, innovation models, innovative organizational culture and protection of innovations.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction of the course
2)	Definition of the communication process and its elements
3)	Concepts of internal and external communication
4)	Organizational culture and related concepts
5)	The relationship between organizational culture and internal communication
6)	Types of internal communication
7)	Interpersonal communication and its characteristics
8)	Interpersonal communication and its characteristics 2 - Midterm
9)	Innovation and related concepts
10)	Models of innovation
11)	Management of innovation
12)	Innovative organizational culture
13)	Protection of innovation
14)	Presentations

Sources

Course Notes / Textbooks:	The Interpersonal Communication Book. Joseph A. Devito. Strategy and Communication for Innovation. Pfeffermann & Nicole.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Homework Assignments	1	% 10
Presentation	2	% 10
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	13	3	39
Presentations / Seminar	2	10	20
Homework Assignments	2	0	0
Midterms	1	10	10
Final	1	15	15
Total Workload			126

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3