ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
INT1013	Introduction to Design and Architecture	Spring	2	0	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi EFSUN EKENYAZICI GÜNEY
Course Lecturer(s):	ELİF DEVRİM TOPSAKAL Instructor ŞEVKİYE MERVE TAŞOZ Dr. Öğr. Üyesi EFSUN EKENYAZICI GÜNEY
Recommended Optional Program Components:	None
Course Objectives:	This course aims; - To give / to students the awareness of becoming an architect, - To bring in / to introduce “Architectural Lifestyle”, - To be noticed / to be familiarized the candidates with their built environment, - To gain a critical way of thinking of architecture.

Learning Outcomes

The students who have succeeded in this course;
I. Identify the concept of “Architectural Life-style”.

II. Define the concepts of “Theory”, “Origins”, “Behavior”, and “Context” in Architecture.

III. Recognize the Spatial Dimensions in Architecture;
III.I. Identify three physical dimensions of space,
III.II. Interpret two abstract dimensions of space which are “time” and “temporalty”,
III.III. Relate three physical dimensions with the dimensions of time and temporalty in a spatial organization.

IV. Describe the term “Concept” in Architecture;
IV.I. Predict the Architectural Concept of a spatial organization,
IV.II. Explain the methods of developing an Architectural Concept according to design process.

V. Summarize Perceptual Bases in Architectural Design.

VI. Define the relationships of technological inputs in design process,
VI.I. Describe the concepts of Visual Reality and Visual Spaces in Architectural Design,
VI.II. Recognize Computational Tools and Techniques which are used in Design Process.

VII. Analyze the relation between the terms of “Building” and “Technology” in Architecture.

VIII. Formulate the Research Methods in Architecture;
VIII.I. Research in Architectural Literature,
VIII.II. Research in Architectural Practice.

IX. Experiment group working in Architectural Presentations.

X. Learn the “Architectural Terminology” parallel with theoretical instructions.

Course Content

Chapter 1: Towards Architecture / 3 hours
Chapter 2: Theory,Origins,Behavior and Context/THEORY/2 hours
Architectural Terminology-I / 1 hour
Theory,Origins,Behavior and Context/ORIGINS/2hours
Architectural Terminology -II / 1 hour
Theory,Origins,Behavior and Context/BEHAVIOR/2hours
Architectural Terminology –III / 1 hour
Theory,Origins,Behavior andContext/CONTEXT/2 hours
Architectural Terminology –VI / 1 hour
Chapter 3: Dimensions of Architecture / 2 hour
Architectural Terminology –V / 1 hour
Chapter 4: Concepts in Architecture / 1 hour
Presentations / 2 hours
MIDTERM / 3 hours

Chapter 5: Perceptual Bases in Architectural Design/ 1 hour
Presentations / 2 hours
Chapter 6: Design and Technology / 2 hours
Presentations / 1 hour
Chapter 7: Building and Technology / 1 hour
Presentations / 2 hours
Chapter 8: Research Methods in Architecture / 2 hours
Presentations / 1 hour
Presentations / 3 hours

Summary / 3 hours

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Towards Architecture	Description of the course. Discussions the following questions and issues: - What is architecture? - Architecture and Related Dsiciplines, - Who is an architect?
2)	Theory, Origins, Behavior and Context / THEORY Architectural Terminology - I	Vitrivius: (Firmitas-Utilitas-Venustas,) Study of Historical Chart of Architectural Trends, Consideration of Basic Theories of Architecture.
3)	Theory,Origins,Behavior and Context / ORIGINS Architectural Terminology -II	Research on Cultural Orijins of Architecture
4)	Theory,Origins,Behavior and Context / BEHAVIOR Architectural Terminology –III	Consider the concepts of Environment and Behavior Studies
5)	Theory,Origins,Behavior and Context / CONTEXT Architectural Terminology –VI	Consideration of concept of "context" in architecture, and discussions about the subject on arctefacts.
6)	Dimensions of Architecture Architectural Terminology –V	Definition of Three dimensions of space and other two dimensions of architecture: time and temporalty Interpretation of architectural dimensions on artefacts.
7)	Concepts in Architecture Presentations	Definition of Concepts in architectural design processes, Learning how to discover a concept on an artefact.
8)	MIDTERM
9)	Perceptual Bases in Architectural Design Presentations	Definition of the following concepts: - Image Comminication, - Visual ordering techniques, - Gestalt theory.
10)	Design and Technology Presentations	Explanations of the following notions: -Visual Reality, -Visual Spaces, -Computational Tools and Techniques on design process.
11)	Building and Technology Presentations	Description of the terms "surface", "shelter", "structural considertations" by the context of technological inputs, Discussions on "energy and buildings", "building codes" with technological developments.
12)	Research methods in architecture - I Presentations	Research methods on architectural theory and literature.
13)	Research methods in architecture - II Presentations	Research techniques in architectural practice field.
14)	Presentations
15)	Presentations
16)	Summary and Evaluation

Sources

Course Notes / Textbooks:

none - yok

References:

Arnheim, R., 1977, Dynamics of Architectural Form, University of California Press.

Ching, F., 1996, Architecture, Form Space and Order, New York Van Nostrand Reinhold Company.

Corbusier, Le., 1927, Towards a New Architecture, New York, Dover Publications.

Giedion, Sigfied., 1941, Space, Time and Architecture, Harvard University Press.

Groat, L., Wang, D., 2002, Architectural Research Methods, John Wiley & Sons Inc, New york.

Laborit, H., 1990, İnsan ve Kent,Çeviri: Bertan Onaran, Payel Yayınları, İstanbul.

Nuttgens, Patrick., 1997, The Story of Architecture, Phaidon Press.

Rasmussen, S. E., 1982, Experiencing Architecture, Cambrdige, MIT Press.

Silver, Pete and Mclean, Will., 2008, Introduction to Architectural Technology, Laurence King.

Snyder, James C.,1988, Introduction to Architecture, MIT Press.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 10
Presentation	16	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	16	3	48
Presentations / Seminar	8	7	56
Midterms	1	3	3
Final	1	3	3
Total Workload			110

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2