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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
INT1013	Introduction to Design and Architecture	Spring	2	0	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ŞEVKİYE MERVE TAŞOZ
Course Lecturer(s):	Instructor NAGEHAN YAĞMUR ŞİMŞEK SÖNMEZ Assist. Prof. ŞEVKİYE MERVE TAŞOZ Assoc. Prof. EFSUN EKENYAZICI GÜNEY
Recommended Optional Program Components:	None
Course Objectives:	This is an introductory course on design, architecture, and built environment, where the main objectives are to evoke consciousness and interest on the architectural culture, design principles, spatial relations and spatial organizations. Discussions and brainstorming on the understanding of architecture and design will be held through various topics such terms of design, spatial relationship, spatial organization types, materiality and structure.

Learning Outcomes

The students who have succeeded in this course;
1. Consider the historical and cultural context in architecture and design,
2. Evaluate the architectural products,
3. Explain and discuss architectural forms and design elements,
4. Differentiate and debate on principles of architecture,
5. Explain and evaluate the spatial characteristics of the built environment.

Course Content

Chapter 1: Elements of Design: Point, Line, Plane, Shape, Form, Volume, Light, Texture, Color/ 1 hour, Exercise 1/ 1 hour, Field Trip/ 2 hours, Workshop/ 2 hours
Chapter 2: Principles of Design I: Axis, A-Symmetry, Balance, Rhythm, Datum/ 1 hour, Exercise/ 1 hour
Chapter 3: Principles of Design II: Emphasis, Hierarchy, Variety, Harmony, Unity, Contrast/ 1 hour, Exercise/ 1 hour
Chapter 4: Terms of Design I: Value, Pattern, Texture, Proportion, Scale/ 2 hours
MIDTERM/ 2 hours
Chapter 5: Terms of Design II: Grid, Positive Negative Space, Transformation of Form/ 1 hour, Exercise/ 1 hour
Chapter 6: Spatial Relationship Types/ 2 hours, Quiz 1/ 1 hour, Quiz 2/ 1 hour
Chapter 7: Pin-up Sessions for Posters/ 2 hours
Chapter 8: Context, Function & User Needs, Architectural Brief, Program/ 1 hour, Exercise/ 1 hour
Chapter 9: Body in Space/ 2 hours

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: Aim, scope and the methodology of the course is being explained.	Syllabus
2)	Elements of Design: Point, Line, Plane, Shape, Form, Volume, Light, Texture, Color Design Vocabulary 1: Collage	Exercise 1: "Falling Water House" Planes
3)	Field Trip
4)	Workshop: Collage Making	Photographs of field trip visit and sketches that are drawn.
5)	Principles of Design I: Axis, A-Symmetry, Balance, Rhythm, Datum Design Vocabulary 2: Atmosphere, Layering, Slit, Composition	Exercise 2: "Kandinsky Composition" Design Principle Hunt
6)	Principles of Design II: Emphasis, Hierarchy, Variety, Harmony, Unity, Contrast Design Vocabulary 3: Architectural Poster, Storyboard	Exercise 3: Storyboard
7)	Terms of Design I: Value, Pattern, Texture, Proportion, Scale Design Vocabulary 4: Abstract
8)	MIDTERM
9)	Terms of Design II: Grid, Positive Negative Space, Transformation of Form Design Vocabulary 5: Porosity & Permeability, Transparency, Reflection, Translucency	Exercise 4: "Transformations"
9)	Terms of Design II: Grid, Positive Negative Space, Transformation of Form Design Vocabulary 5: Porosity & Permeability, Transparency, Reflection, Translucency	Exercise 4: "Transformations"
10)	Spatial Relationships	Quiz II
11)	Spatial Organization Types	Quiz II
12)	Pin-up for Posters	Project Poster
13)	Context, Function & User Needs, Architectural Brief, Program, Scenario	Program Poster Tasarımı
14)	Body in Space Design Vocabulary 6: Promenade Architecture
15)	FINAL

Sources

Course Notes / Textbooks:

none - yok

References:

1. Francis D.K. Ching, Architecture: Form Space and Order, VNR, 1996.
2. Geoffrey H. Baker. Design Strategies in Architecture. An Approach to the Analysis of Form, Van Nostrand Reinhold,1996.
3. Lorraine Farrelly, The Fundamentals of Architecture, AVA Academia, 2007 (Mimarlığın Temelleri, Literatür Yayıncılık, 2011.)
4. Lorraine Farrelly, Construction and Materiality, AVA Academia, 2007.
5. Leland M. Roth, Understanding Architecture: Its Elements, History, and Meaning, Westview Press, 2013. (Mimarlığın öyküsü: öğeleri, tarihi ve anlamı, Kabalcı Yayınevi, 2006.)
6. Simon Unwin, Analysing Architecture, Routledge, 1997
7. Richard Weston, Materials, Form, and Architecture, Yale University Press, 2003.
8. Tom Porter, Archispeak: An Illustrated Guide to Architectural Terms London and New York: Spon Press 2004.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	2	% 10
Homework Assignments	5	% 10
Seminar	1	% 10
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Application	6	6	36
Field Work	1	2	2
Homework Assignments	5	5	25
Quizzes	2	2	4
Midterms	1	2	2
Final	1	2	2
Total Workload			99

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2