ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
POL3501 | Career Development in Political Science and International Relations | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Hybrid |
Course Coordinator : | |
Course Lecturer(s): |
Prof. Dr. EBRU ŞULE CANAN SOKULLU |
Recommended Optional Program Components: | None. |
Course Objectives: | Öz farkındalık ve kariyer, karar verme becerileri ve kariyer planlama, yazılı iletişim, iş arama, başvuru yapma, motivasyon mektubu hazırlama, işe alınma, iş bulmada internet ve sosyal medyanın kullanımı, LinkedIn sitesi hazırlama, uluslararası örgütler, sivil toplum örgütleri ve özel sektörde çalışma hayatı, diplomasi ve dış ilişkiler servislerinde çalışma hayatı, medyada çalışma hayatı. |
The students who have succeeded in this course; I. Identify the communication style in career applications II. Differentiate between a resume and a cover letter III. Create a LinkedIn website IV. Prepare for successful interviews V. Articulate themselves properly in Statement of Purpose |
1st Week: Introduction 2nd Week: Self-awareness, self-knowledge and career 3rd Week: Decision skills and career decision making 4th Week: World in change and careering 5th Week: Written communications in job hunting Student Portfolio I: Resume and a cover letter 6th Week: Recruitment and employment Guidelines for the Student Portfolio II will be detailed by the instructor. 7th Week: Web and social media in job hunting Student Portfolio II: Preparation and completion of a LinkedIn website with at least 10 connections, including the instructor. 8th Week: Working in Global Politics: International Organisations 9th Week: Working in Global Politics: Non-Governmental Organisations 10th Week: Diplomacy and foreign affairs 11th Week: Working in Global Economy: Private Sector 12th Week: Working in Media Student Portfolio III: Interview report with the selected professional (Guideline will be provided in Week 6) 13th Week: Academic Pathways and Global Education Student Portfolio IV: Statement of Purpose for * two different universities with different graduate programs 14th Week: Review |
Week | Subject | Related Preparation |
1) | 1st Week: Introduction | |
2) | 2nd Week: Self-awareness, self-knowledge and career | |
3) | 3rd Week: Decision skills and career decision making | |
4) | 4th Week: World in change and careering | |
5) | Written communications in job hunting | |
6) | Student Portfolio I: Recruitment and employment | |
7) | Web and social media in job hunting | |
8) | Student Portfolio II: Working in Global Politics - International Organisations | |
9) | Working in Global Politics: Non-Governmental Organisations | |
10) | Diplomacy and foreign affairs | |
11) | Working in Global Economy: Private Sector | |
12) | Working in Media | |
13) | Student Portfolio III: Academic Pathways and Global Education | |
14) | Student Portfolio IV: Review |
Course Notes / Textbooks: | Articles in Course Package |
References: | Articles in Course Package |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 13 | % 20 |
Presentation | 2 | % 40 |
Project | 2 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 39 |
Study Hours Out of Class | 13 | 70 |
Presentations / Seminar | 2 | 1 |
Project | 2 | 40 |
Total Workload | 150 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |