| Week |
Subject |
Related Preparation |
| 1) |
Introduction and Meeting |
|
| 2) |
The Politics of New Wave: French New Wave |
Film:
Jean-Luc Godard - Pierrot le Fou |
| 3) |
Artistic Expression and New German Cinema |
Film:
Wim Wenders - Paris Texas (1984) |
| 4) |
British Free Cinema: Angry Young Men |
Film:
Lindsay Anderson - If... (1968) |
| 5) |
The Socialist State and the Czech New Wave |
Film:
Jaromil Jires - The Joke (1969) |
| 6) |
Garbage Aesthetics and Brazilian Cinema Novo |
Film:
Glauber Rocha - Terra em Transe (1967) |
| 7) |
Third Cinema |
Film:
Fernando Solanas - Sur (1988) |
| 8) |
Directors as Critics: Japanese New Wave |
Film:
Nagisa Oshima - Night and Fog in Japan (1960) |
| 9) |
memory and Desire: Chinese Fifth Generation |
Film:
Tian Zhuangzhuang - The Blue Kite (1993) |
| 10) |
The Poetry of Everyday Life: Iranian New Wave |
Film:
Jafar Panahi - This is not a Film |
| 11) |
Parallel Cinema: Indian New Wave |
Film:
Satyajit Ray - The Apu Trilogy Pather Panchali (1955) |
| 12) |
Realistic Tales of Life: Taiwanese New Wave |
Film:
Tsai Ming-Liang- Rebels of the Neon God (1992) |
| 13) |
Postmodernism and Cinema: New Hollywood |
Film:
Woody Allen - Whatever Works (2009) |
| 14) |
Memory and Belonging: New Cinema of Turkey |
Film:
Nuri Bilge Ceylan - Bir Zamanlar Anadolu'da
Zeki Demirkubuz - Üçüncü Sayfa |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
