ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
RTR2011 | Organizational Behavior in Health Institutions | Spring | 2 | 0 | 2 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. AYBİKE ELİF BOLCAN |
Course Lecturer(s): |
Assist. Prof. AYBİKE ELİF BOLCAN Assoc. Prof. İLKAY TURAN |
Recommended Optional Program Components: | None |
Course Objectives: | This course is intended to demonstrate the behavioral problems faced by health care provider and manager candidates to gain behavioral skills they may need for the solution of this problem. In addition to the concept of forming behavior such as attitudes and perceptions ; administrators often need their leadership, the motiavasyo , teamwork , problem solving, stress and conflict management , organizational change, ethical and psychological harassment ( mobbing ) is intended to be reflections of concepts such as in health care facilities. |
The students who have succeeded in this course; 1- Understanding the basic principles and theories of organizational behavior 2- Ability to critically evaluate different perspectives 3- Gaining basic knowledge of terminology, classifications, methods and trends related to the field of study |
Organizational Behavior and Fundamentals of Organizational Behavior, Perception and Attribution Processes, people, groups, decision-making, organizational culture, attitudes, morale, stress, mobbing, working environment issues. |
Week | Subject | Related Preparation |
1) | Introduction to Organizational Behavior and Basic Concepts | |
2) | Perception and Attribution-Personality, Attitudes, Emotions and Values | |
3) | Motivation and Related Theories | |
4) | Motivation and Related Theories | |
5) | Learning, Organizational Learning/ Organizational Culture | |
6) | Groups and Teams | |
7) | Midterm | |
8) | Conflict Management and Negotiation | |
9) | Power and Politics - Stress and Stress Management | |
10) | Leadership: Theories and Practices | |
11) | Communication | |
12) | Decision making | |
13) | Homework presentations and Discussion | |
14) | Homework presentations and Discussion |
Course Notes / Textbooks: | 1. EREN, Erol, Örgütsel Davranış ve Yönetim Psikolojisi, 12. Baskı, İstanbul: Beta Basım A.Ş., 2010. 2. GÜNEY, Salih, Örgütsel Davranış, 1. Baskı, Ankara: Nobel Yayın Dağıtım, 2011. 3. ÖZKALP, Enver (Ed.), Davranış Bilimleri, Eskişehir: Anadolu Üniversitesi Yayınları, 1. Baskı, 2012. 4. ROBBINS, Stephen P., JUDGE, Timothy A., Örgütsel Davranış, 14. Basımdan Çeviri, Çev.: İnci ERDEM (Ed.), Ankara: Nobel Yayınevi, 2012. 5. SABUNCUOĞLU, Zeyyat, TÜZ, Melek, Örgütsel Psikoloji, 4. Baskı, İstanbul: Alfa Aktüel Yayınları, 2009. |
References: | ÖZKALP, Enver, KIREL, Çiğdem, Örgütsel Davranış, 5. Baskı, Bursa: Ekin Yayınevi, 2011. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 1 | % 10 |
Presentation | 1 | % 10 |
Midterms | 1 | % 20 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Study Hours Out of Class | 14 | 2 | 28 |
Presentations / Seminar | 1 | 5 | 5 |
Homework Assignments | 1 | 1 | 1 |
Midterms | 1 | 1 | 1 |
Final | 1 | 2 | 2 |
Total Workload | 65 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
4) | To be able to follow and interpret innovations in the field of advertising | |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
7) | To recognize and understand all the dynamics within the field of advertising | |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising |