ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4405	Doğa - Health and Safety Management	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. MESUT NEGİN
Course Lecturer(s):	Assist. Prof. MESUT NEGİN Assist. Prof. İREM ŞANAL
Recommended Optional Program Components:	None
Course Objectives:	"Through PPP projects, partnerships are established at the stages of the financing of infrastructure investments and practice between public and private sectors. This model means also a risk-sharing, division of tasks and budget. As a result, in this course, applications of the public-private partnership practices in developing and constantly in need of investment growing countries by both the central government and all local governments in optimal conditions will be determined. PPP in essence is not new but gains a new functioning and structure with changing economic and management processes winning sector cooperation."

Learning Outcomes

The students who have succeeded in this course;
1) The main objective throughout the course is examining the role of the private sector in the provision of public services.
2) At the end of the course, the selection, shaping and evaluating of public-private sector partnership model’s contribution to service delivery will be examined.
"3) It is aimed that advising students on three intertwined basic issues. When are PPP projects implemented? When should they be implemented? Planning: How does PPP work? How should it work? Evaluating: how does PPP perform? How should be the performance of PPP?
"
4) Negotiation, communication, performance metrics, and risk management issues will be the focuses as the criteria for a successful model.
5) The strategy and mission, structure, funding, authority, and resources will be focused on as success of A PPP project is largely dependent on.

Course Content

"Students will have the opportunity to understand the main framework of PPP projects and to observe empirical studies.
In each case, students will be asked to evaluate achievements, shortcomings and missed opportunities in the process of successful and sustainable public-private partnership.

"

Weekly Detailed Course Contents

Week

Subject

Related Preparation

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	8	112
Final	1	2	2
Total Workload			156

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising