ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
HEM3070	Epidemiology	Spring	2	0	2	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi EVİN KORKMAZ
Course Lecturer(s):	Dr. Öğr. Üyesi AHU KÜRKLÜ
Recommended Optional Program Components:	None
Course Objectives:	Determine the distribution of diseases that are required for the planning of health activities in the community and the factors that affecting, teach the characteristics of people, places and time of diseases and to gain skills for reviewing of these factors, make a measurable value of the concept of disease by getting help from different mathematical criteria, determine the health problems that threaten society in realistic and scientific way, improve social preventive health measures and gain skills of implementation during the students' education and professional activities by teaching the basic epidemiological information they will need.

Learning Outcomes

The students who have succeeded in this course;
1. Know the concepts related to Epidemiology.
2. Know the phenomena of Epidemiology.
3. Explain the usage areas of epidemiology.
4. Explain the strategies of epidemiology.
5. Explain the research methods of epidemiology.
6. Use the epidemiological principles in determining of the prevalence of health problems that threaten society, cause the most illness and death.
7. Understand the characteristics of people, places and time of diseases.
8. Evaluate the characteristics of people, places and time of diseases and diseases.
9. Calculate the incidence and prevalence in the distribution of diseases.
10. Use the research methods in epidemiology effectively in the scientific and professional activities.
11. Calculate the epidemiological speed and rates in the scientific evaluation and measure of health events.
12. Know the primary, secondary and tertiary preventive measures to prevent from diseases.
13. Understand the causal relationships of the diseases.
14. Know the epidemiological characteristics of infectious diseases.
15. Implement the measures such as filiacion, quarantine, hygiene etc to protect society from infectious diseases.
16. Learn the epidemiological characteristics of chronic diseases and gain social and individual skills preventing their development.
17. Plan the epidemiological researches.
18. Use the epidemiological studies planned effectively in protecting of the community health.

Course Content

The general principles of epidemiology, health issues important to our country in the light of these principles and functions of the nurse in the war with them, epidemiological research methods.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Epidemiology Definition, historical development, and uses
2)	Strategies of epidemiology, classification and general characteristics of epidemiological research
3)	Descriptive epidemiology
4)	Analytical Research Case-control studies
5)	Analytical Research Cross-sectional studies
6)	Field scans
7)	Analytical Research- Cohort studies
8)	Midterm exam
9)	Experimental research
10)	The epidemiology of infectious diseases
11)	The epidemiology of infectious diseases
12)	Epidemiological investigation of outbreaks
13)	Epidemiological data sources
14)	Universe and sampling methods,Epidemiological research planning

Sources

Course Notes / Textbooks:	Ders notları haftalık olarak verilecektir. Course notes will be given weekly.
References:	1. Epidemiyoloji, Kjelstrom; O.J., Nobel Tıp Kitabevi 2. Epidemiyoloji ve Halk Sağlığı, Prof.Dr. ETİZ;S., AÖF Yayını 3. Epidemiyoloji,Prof. Dr. Sabahat Tezcan,Hacettepe Halk Sağlığı Vakfı

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Presentations / Seminar	2	20	40
Homework Assignments	2	20	40
Midterms	1	20	20
Final	1	20	20
Total Workload			148

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2