| Week |
Subject |
Related Preparation |
| 1) |
Introduction |
|
| 2) |
What is democratization? What are the major analytical tools for studying democratization? How can regimes be classified? What are the two essential conditions of a democratic regime? |
Required reading:
• Democratization-Chapter 2 (C. W. Haerpfer, P. Bernhagen, R. F. Inglehart, C. Welzel, Oxford University Press, 2009).
Required reading:
• Democratization-Chapter 3 (C. W. Haerpfer, P. Bernhagen, R. F. Inglehart, C. Welzel, Oxford University Press, 2009).
|
| 3) |
Approaches to the measurement of democracy, major indices of democracy |
Required reading:
• Democratization-Chapter 3 (C. W. Haerpfer, P. Bernhagen, R. F. Inglehart, C. Welzel, Oxford University Press, 2009).
|
| 4) |
Classical and contemporary theories of democracy and democratization. Different paths to democratization |
Required reading:
• Democratization-Chapter 6 (C. W. Haerpfer, P. Bernhagen, R. F. Inglehart, C. Welzel, Oxford University Press, 2009).
|
| 5) |
When and how democratization fails? |
Required reading:
• Democratization-Chapter 17 (C. W. Haerpfer, P. Bernhagen, R. F. Inglehart, C. Welzel, Oxford University Press, 2009).
|
| 6) |
A general framework for the analysis of democratic political culture |
Required reading:
• Dieter Fuchs. 2007. “The Political Culture Paradigm.” In Russell J. Dalton and Hans-Dieter Klingemann (eds.), The Oxford Handbook of Political Behavior. Oxford: Oxford University Press, pp. 161-184.
|
| 7) |
MIDTERM EXAM |
|
| 8) |
A true classic in the study of political culture: "The Civic Culture" |
Required readings:
• Gabriel A. Almond and Sidney Verba. 1963. The Civic Culture. Princeton: Princeton University Press. esp. chapters 1, 2, 13.
• Gabriel Almond, 1980. “The Intellectual History of the Civic Culture Concept.” In Gabriel Almond and Sidney Verba, eds., The Civic Culture Revisited. Boston: Little Brown, pp. 1-36.
|
| 9) |
Political culture as an essential factor in sustaining a democratic regime. |
Required reading:
• Democratization-Chapter 9 (C. W. Haerpfer, P. Bernhagen, R. F. Inglehart, C. Welzel, Oxford University Press, 2009).
|
| 10) |
Gender, gender equality, women’s rights and democracy: do we know the answer to this question? |
Required reading:
• Democratization-Chapter 10 (C. W. Haerpfer, P. Bernhagen, R. F. Inglehart, C. Welzel, Oxford University Press, 2009).
|
| 11) |
Religion, religiosity and democracy. |
Required readings:
• Samuel P. Huntington. 1993. “The Clash of Civilizations.” Foreign Affairs 72(3): 22-49.
• Pippa Norris and Ronald Inglehart. 2003. “Islamic Culture and Democracy: Testing the ‘Clash of Civilizations’ Thesis.” In Ronald Inglehart (ed.). Human Values and Social Change. Leiden: Brill, 5-33.
• Yilmaz Esmer, “Is There and Islamic Civilization?” in Ronald Inglehart (ed.) Human Values and Social Change. Leiden: Brill, |
| 12) |
Rising populism and democracy: Can democracy survive the rising tide of populism? |
Required readings:
• Yascha Mounk, 2018 The People vs. Democracy: Why Our Freedom is in Danger and How to Save It? Cambridge: Harvard University Press, 41-61.
• Rick Shenkman, “The Shocking Paper Predicting the End of Democracy,” Sept 08, 2019, Politico.
|
| 13) |
Turkish Political Culture |
Required reading:
• Y. Esmer, A. Okcuoglu, S. Kurutas, “Political Culture: A Tale of Two Civilizations” in E. Canan Sokullu, ed., Turkey in Transition: Politics, Society and Foreign Policy. Peter Lang, 2020, 81-100.
|
| 14) |
General Review
|
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
