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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD3106	Cyberculture and Social Networks	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. MELİS ÖZBEK
Recommended Optional Program Components:	None.
Course Objectives:	Aim of the course to help students develop advanced philosophical, historical and anthropological viewpoints on the issues of cyberculture and social networks and acquire the analytical skills necessary for putting this knowledge into practice. Teaching methods of the course: lecture, readings, exams, discussions, case studies, practical works, assignments

Learning Outcomes

The students who have succeeded in this course;
Knowledge:
To be able to identify the current and potential impacts of various digital technologies on media professionals.

Comprehension:
To understand the similarities and differences between traditional, modern, and postmodern theories of society, particularly those related to the Internet and cyberspace, and to explain their effects on culture and individuals.

Application:
To be able to associate the role of digital media in shaping and reshaping identity, culture, and society with practical examples.

Analysis:
To be able to analyze the everyday practices of digital media in a structured manner and reveal the relationships between these practices.

Synthesis:
To interpret the effects of digital media on individuals and society with a critical understanding, developing new interpretations and perspectives.

Evaluation:
To critically evaluate the everyday practices of digital media and discuss their broader cultural and societal impacts.

Course Content

The main elements of the content of this course are composed of original texts that contribute to the generation of the term, studies with philosophical and anthropological approaches to the issue and texts and applications that deal with the place of cyberculture in the contemporary world.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Culture vs. Digital Culture & Cyberculture
2)	History of the Internet
3)	Digital Technology and Society
4)	Digital Media in Everyday Life
5)	Self and Identity Online
6)	Subjectivity and Self-constitution
7)	Digital and Daily Practices of Self-representation
8)	Midterm
9)	Online Communities
10)	Digital Divide and Social Divisions
11)	Mobile - Network Culture
12)	Networked Media, Information and Democratic Discussion
13)	Algorithms
14)	Discussion of the overall topics

Sources

Course Notes / Textbooks:

1) Manovich, Lev (2009). “The Practice of Everyday (Media) Life: From Mass Consumption to Mass Cultural Production?” Critical Inquiry, Vol. 35, pp. 319-331.
2) Sauter, Theresa. “'What's on your mind?' Writing on Facebook as a tool for self-formation.” New Media & Society 16 (2014): 823-839.
3) Fred Turner, “Burning Man at Google: A Cultural Infrastructure for New Media Production,” New Media & Society, April 2009.
4) Wilson, S. M., & Peterson, L. C. (2002). The Anthropology of Online Communities. Annual Review of Anthropology, 31(1), 449–467.

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	2	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	14	6	84
Quizzes	2	2	4
Midterms	1	2	2
Final	1	2	2
Total Workload			131

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising