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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD3134	Photography for Design	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ECE ARIHAN
Course Lecturer(s):	Assoc. Prof. TOLGA HEPDİNÇLER
Recommended Optional Program Components:	None
Course Objectives:	This course has two main purposes: First purpose is exploring intermediate and advanced techniques of the photographic medium like design, composition and perception in a formal tendency. Second purpose is creating a relation between context and photographic medium in a contextual tendency.

Learning Outcomes

The students who have succeeded in this course;
I. Describe the foundational elements of composition
II. Explain the narrative role of photography
III. Define the relationship between concepts, contexts and Photographic Practices
IV. Compare the use of visual elements between different photographic genres.
V. Demonstrate dexterity in the use of visual elements through various photographic practices and genres
VI. Implement camera variables in order to create a meaning

Course Content

Photographic genres like documentary, portrait, abstract and news photography and their relation with formal formation, artistic creation and space will be the main topics of this course.
Teaching Methods: Lecture, Individual Study, Discussion, Project, Implementation, Technology-Enhanced Learning

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Reviewing basic photographic knowledge: Effects of Camera types and Lenses in the photographic image; Effects of negative films and digital imaging on the visual design. Effects of photographic elements (like usage of aperture, shutter, filters etc.) to create various design elements
2)	Composition: Getting to know yourself and your photography. Discussion on selected portfolios of photographers Basis of Composition and its elements in Photographic visual design.Definition of Unity, Balance, Coherence, Rules of Thirds and Golden Ratio
3)	Light as a visual Element: Historical use of light &shadow. Basic characteristic of light, relation between color and light.	Assignment I: Rule of Thirds
4)	Recognizing Space in Photographic Practice: Relations between objects and place. Representation of familiar objects within various spatial conditions.	Assignment II: Chiaroscuro
5)	Picturing Self: Historical evolution of Self-Portrait. Contemporary self-portrait samples. Creating allegories and metaphors within self-portrait style. Usage of environment for creating meanings	Assignment III / Context: Home and Objects Images of anything in / or around your home which define safe or uncanny views about your environment(s).
6)	Picturing Others: Historical evolution of portrait style in visual art. Contemporary samples from portrait photographers. Family Albums and post memorial function of photographic images. Found images.	Assignment IV / Concept: Allegorical Self-Portraits Pictures define subjects on self
7)	Genres I : Documentary Photography: History of Documentary Photography, Relation between Documentary, Photojournalism and essay styles. Main topics of contemporary documentary photography, Evolution of Street Photography (1930s-2000s).	Assignment V / Context: Family Photographs Pictures define family within the context of social class, culture etc.
8)	Genres II : Abstract Photography Meaning of Abstract and abstraction. Modern and Post-Modern Use of abstraction. Definition of metaphor, metonymy and synecdoche in artistic practices.	Assignment VI: Street Photography
9)	Genres III: Landscape: Historical evolution of genre. Different sub-genres in the practice. Opposition of Rural and Urban Practices of genre.	Assignment VII: Abstraction: abstract or semi-abstract subjects which express metaphor/metonymy or synecdoche
10)	Genres IV: Fashion: Historical evolution of genre, Artistic methods of genre within artistic eras, Current styles in genre.	Assignment VIII: Concept: Cityscape vs. Landscape Urban or/and Rural spaces which express a critical view to the subject-matter
11)	Humor: Definition Pastiche and Parody in representation. Meaning and role of reproduction and appropriation.	Assignment IX: Fashion and the City
12)	Genres V: Definition of Photo-Essay and Photo-Diary Style.	Assignment X: Humor: Pictures including pastiche or parody.
13)	Ideas of Final Project and Discussion.
14)	Final Presentation and comments/critics.

Sources

Course Notes / Textbooks:	Davis, Harold. Creative Composition. John Winley&Sons, 2009. Freeman, Michael. The Photographer’s Eye. Focal Press, 2009 DuChemin, David. Within the Frame: The Journey of Photographic Vision. New Riders, 2009. Branbaum, Bruce. The Art of Photography: An Approach to Personal Expression
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	4	% 60
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	13	65
Homework Assignments	4	12
Final	1	6
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising