ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ACL1003	Essay Writing and Textual Analysis I	Spring	2	2	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ELİF BAŞ
Course Lecturer(s):	Assist. Prof. ELİF BAŞ
Recommended Optional Program Components:	None
Course Objectives:	Students will process literature through use of written assignments and will learn how to write essays concerning literature of differing genres.Course materials are both literary and rhetorical, and include poetry, fiction. Students practice a range of approaches to these genres, and learn to formulate original, cohesive, invested, well-supported arguments about them in the form of short close reading exercises and more extensive critical essays.

Learning Outcomes

The students who have succeeded in this course;
1-Demonstrate punctuation usage.
2-Describe types of essays.
3-write for a variety of audiences and purposes.
4-to become a more critical reader of your writing

Course Content

Literary Terminology and methods of
writing critical essays,, short stories, plays,
poetry, non-fiction selections and films.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to course. Outline of semester. Short writing assignment describing expectations and past experiences.
2)	“Telling Stories” by Maeve Binchey and excerpt from “Portrait of a Lady” by Henry James. Writing about love and our concepts of what it means and how it is portrayed in the two stories.	Reading.
3)	“Goodbye Marcus, Goodbye Rose” by Jean Rhys. Our experiences in life prepare us for the future. How do our lives change after a hugely impactful experience?	Writing assignment.
4)	“Happy Endings” by Margaret Atwood. Writing about theme, characters, plot and mood. Example of summary and analysis of a short story.	Reading.
5)	“Whose Life Is It Anyway?” by Brian Clark. The nature of life. What is our responsibility to ourselves? To others?	Essay.
6)	“Moral Hazard” by Kate Jennings. The aging process and inconceivable choices. Is it possible or even acceptable to choose death over life?	Essay.
7)	Midterm Essay concerning the nature of love and marriage and death and the choices involved. How do the stories exemplify the themes?	Reading.
8)	Review.
9)	“Crime and Punishment” by Dosteovsky. Using logic to make excuses for a criminal act.	Essay.
10)	“Remains of the Day” by Kazuo Ishiguro. Prejudice and characters who must act against their better nature.	Reading.
11)	“The Ones Who Walk Away From Omelas” by Ursula Le Guin. Is it ever acceptable to sacrifice someone for the greater good?	Reading.
12)	“The Joneses”. Capitalism and creating a desire and market.	Background research.
13)	Essay on consumerism and capitalism. What goods do we consider desirable and why?	Research.
14)	“First Confession” by Frank O’Connor. Comedy and plot. How does an author show theme through the use of humor?	Reading.
15)	Final.
16)	Final.

Sources

Course Notes / Textbooks:	Various short stories and poems. Her dönem seçilecek belli kısa hikayeler ve şiirler.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	64	% 15
Quizzes	4	% 20
Presentation	1	% 10
Midterms	1	% 15
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	16	64
Study Hours Out of Class	16	32
Presentations / Seminar	1	3
Homework Assignments	16	32
Quizzes	6	12
Midterms	1	10
Final	1	10
Total Workload		163

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2