ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
MBG4067	Histology	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ELIZABETH HEMOND
Course Objectives:	The objective of this course is to introduce the fundamentals of histology and to learn histology and morphology of systems to consider the functions of systems

Learning Outcomes

The students who have succeeded in this course;
1. Define the fundamental concepts of histology.
2. Discuss the place and morphology of tissues.
3. Discuss the different functions of cells and cellular organelles.
4. Analyze the tissue and describe the layers of tissues in different systems.
5. Describe the cellular morphological differences between systems.
6. Define the cells formed tissues and tissues formed systems.

Course Content

Basic histology, four fundamental tissues, introduction to systems histology, ultrastructures of cell and cellular organelles

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Cell and cellular organelles
2)	Cell types
3)	Epithelial Tissue
4)	Connective Tissue
5)	Bone and Cartilage Tissue
6)	Blood
7)	Muscle Tissue
8)	Nerve Tissue I
9)	Nerve Tissue II
10)	Histology of Respiratory System
11)	Histology of Circulatory System
12)	Histology of Digestive System
13)	Histology of Urogenital System
14)	Histology of Nervous System

Sources

Course Notes / Textbooks:	Course notes will be provided.
References:	1) Histology and Cell Biology, Abraham L. Kierszenbaum, 6th Edition, Mosby, USA, 2002 (ISBN 0-323-01639-1) 2) Color Textbook of Histology, Gardner &Hiatt, Third Edition, Elsevier.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 5
Midterms	1	% 45
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	8	112
Midterms	1	2	2
Final	1	2	2
Total Workload			158

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2