ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV2628	AI Supported Design	Spring	2	2	3	7

Basic information

Language of instruction:	English
Type of course:	Must Course
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. YEŞİM ULUSU
Course Lecturer(s):	Instructor BERNA BALCI
Course Objectives:	This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of advertisers of the next and the new age, with AI skill to use the media of the new age, creation of alternative channels and the necessary application techniques

Learning Outcomes

The students who have succeeded in this course;
1) Senses basic principles of design concept and design theories.
2) Comprehends differences between Visual Communication Design, Graphic Design and Advertising Design.
3) Interprets concepts about perception and persuasion in Visual Communication Design.
4) Comprehends color concept in Design.
5) Comprehends basic approaches of Graphic Design and Advertising Design.
6) Uses Adobe Illustrator vectorel drawing software.
7) Uses Adobe Photoshop image processing software.
8) Uses AI Tools for design.

Course Content

Students will be able to realize unique design samples about classic, contemporary design within the framework basic design, visual communication design and advertising design principles.

The teaching methods to be used are as follows;
Lecture: Explaining course topics to students.
Application: Students make designs.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is artificial intelligence? Use in advertising and design
2)	Artificial intelligence-based tools used in design processes (Adobe Firefly, Canva AI, DALL-E, MidJourney, etc.)
3)	Data selection and analysis for visual creation / Use of artificial intelligence in visual style and content production
4)	Use of artificial intelligence in creative strategy
5)	Visual optimization and editing Color palettes, typography and composition suggestions
6)	AI tools for video editing and animation (Runway AI, Kaiber etc.) Simple animation
7)	Ethical dimensions of artificial intelligence use Intellectual property rights and copyright issues
8)	Mditerm Exam
9)	Artificial Intelligence Based Strategy Development for Advertising Campaign Target audience analysis and segmentation Strategy creation and optimization with AI
10)	AI-powered content creation for AR (Augmented Reality) and VR (Virtual Reality)
11)	Creating individualized content with AI algorithms
12)	Combining content created with different AI tools
13)	Data analytics and customer experience integration
14)	Project presentations (images, videos and texts)

Sources

Course Notes / Textbooks:	Advertising Design and Typography, Alex White (Allworth Press-2006) • Cutting Edge Advertising, Jim Aitchison (Practice Hall-2004) • Advertising Principles and Practice, Sandra E. Moriarty (Pearson Education-2009)
References:	• Communication Arts Magazine • Novum Magazine • Gallery Magazine

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	2	% 20
Midterms	2	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	8	112
Homework Assignments	2	6	12
Midterms	2	3	6
Final	1	3	3
Total Workload			175

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	5
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	2
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	2
4)	To be able to follow and interpret innovations in the field of advertising	4
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	2
6)	To address and solve the needs and problems of the field through the developed scientific perspective	2
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	3