| Week |
Subject |
Related Preparation |
| 1) |
Historical Perspective: An Introduction to the Middle East, Foreign Involvement in the Middle East in the early 19th century, I. World War, Interwar Period |
Academic Articles and related books |
| 2) |
Historical Perspective: An Introduction to the Middle East, Foreign Involvement in the
Middle East in the early 19th century, I. World War, Interwar Period |
Academic Articles and related books |
| 3) |
Second World War and the consequences, the impact of the war on the Jewish public and the region, increasing sympathy towards the Jewish public and Zionism and twice Promised Land |
Academic Articles and related books |
| 4) |
The establishment of the Israeli state, The Origin of the Arab-Israeli Conflict, beginning of the Palestinian refugee problem, 1947 Partition, 1948 War, 1956 Suez Crisis and the
increasing US Pressure on the region |
Academic Articles and related books |
| 5) |
Nasser Era, Six Day War, Arab Union and the shift of balance of power between the Arab States, Israel-US Partnership |
Academic Articles and related books |
| 6) |
The Rise of PLO and Arafat, Death of Nasser and Anwar Sadat Era, the Yom Kippur War and Superpower Involvement, the Egyptian-Israeli Peace Process |
Academic Articles and related books |
| 7) |
The Oil Embargo, Kissinger’s Shuttle Diplomacy, Camp David Accords, Iran, Lebanon, Hamas |
Academic Articles and related books |
| 8) |
The Oil Embargo, Kissinger’s Shuttle Diplomacy, Camp David Accords, Iran, Lebanon, Hamas |
Academic Articles and related books |
| 9) |
Iraq, The Gulf War, US and the Gulf, Madrid and Oslo Accords, 2000 Camp David, September 11 Attacks |
Academic Articles and related books |
| 10) |
Iraq, The Gulf War, US and the Gulf, Madrid and Oslo Accords, 2000 Camp David, September 11 Attacks |
Academic Articles and related books |
| 11) |
Foreign Policies of the Middle East States, US Post-September 11 Policies, 2003 Iraq War |
Academic Articles and related books |
| 12) |
US Democracy Promotion – Interventions |
Academic Articles and related books |
| 13) |
Arab Spring and It’s Implications |
Academic Articles and related books |
| 14) |
Overview |
Academic Articles and related books |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
