ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1611	Effective Skills for Communication	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Assist. Prof. FIRAT KARA
Course Lecturer(s):	Instructor NEBİ CEYLAN
Recommended Optional Program Components:	None
Course Objectives:	The purpose of this course is to define the basic concepts and models of communication; to examine new communication technologies; to provide students with knowledge and skills regarding interpersonal communication, teamwork, problem-solving strategies and ethical issues in communication.

Learning Outcomes

The students who have succeeded in this course;
Students who successfully complete this course will be able to;

1. Students understand the nature and the importance of effective communication
2. The student will gain knowledge of concepts, theories, and research findings in effective communication.
3. Students identify which behaviors negatively impact and which ones impact positively relationships they are in
4. Students identify, explain and analyze the psychological, social, cultural and linguistic factors which affect the communication of humans
5. Students describe and apply specific skills to the following areas of the human communication process: perception, empathy, listening, and conflict management.
6. Students identify the factors which contribute to a healthy communication climate
7. Students identify the various stages of interpersonal relationships
8. Students identify the value and the challenges of using verbal communication
9. Students will understand various contexts (friendship, family, etc.) in which effective communication occurs
10. Students improve their skills in observing, analyzing, and critiquing their own communicative behaviors as well as those of others.

Course Content

Definition and Importance of Communication, Elements of Communication and Levels of Communication, Communication, Types of Communication: Written Communication, Types of Communication: Nonverbal Communication, Subject Description, Visual Communication and Mass Communication, Organizational Communication and Barriers to Communication
Teaching methods and techniques used in the course are: lecture, reading, group work, sample examination, problem solving, discussion, observation.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the Course
2)	Defining the Nature and the Importance of Effective Communication: Models &Myths
3)	Elements of Communication and Levels of Communication
4)	Types of Communication: Verbal Communication
5)	Types of Communication: Written Communication
6)	Types of Communication: Nonverbal Communication
7)	Visual Communication and Mass Communication
8)	Midterm Week
9)	Organizational Communication
10)	Barriers to Communication
11)	Listening Skills
12)	Empathy and Communication Body Language
13)	Attitudes and Social Influences and Persuasive Communication
14)	Interpersonal Communication Conflicts and Conflict Management

Sources

Course Notes / Textbooks:

1.Demet Gürüz, Ayşen Temel Eğinli İletişim Becerileri: Anlamak, Anlatmak, Anlaşmak, Ankara, Nobel Yayınevi, 2020.
2.Zuhal Baltaş, Acar Baltaş, Renkli Resimlerle Bedenin Dili, 53.B. İstanbul, Remzi Kitabevi, 2019.
3. Müjde Ker Dinçer, İletişimin Kalbi Sözsüz İletişim Becerileri, Ankara, Nobel Yayınevi, 2015..
4.Nazife Küçükaslan, Etkili İletişim Teknikleri, Bursa, Ekin Yayınevi, 2014

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 20
Midterms	1	% 20
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	13	4	52
Homework Assignments	2	10	20
Midterms	1	2	2
Final	1	2	2
Total Workload			115

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2