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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PRL2203	Ethics in Contemporary Communication	Fall	0	3	3	7

Basic information

Language of instruction:	English
Type of course:	Must Course
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. NİLÜFER GEYSİ
Course Lecturer(s):	Assist. Prof. NİLÜFER GEYSİ
Course Objectives:	This course aims to explore the role and importance of ethical principles in contemporary communication processes. By analyzing ethical issues in various fields such as digital media, public relations, advertising, and political communication, students will develop critical thinking and ethical decision-making skills.

Learning Outcomes

The students who have succeeded in this course;
1. Defines key concepts, ethical theories, and professional codes related to communication ethics.
2. Recalls ethical issues and key debates in contemporary communication processes.
3. Explains ethical theories and principles in different communication contexts.
4. Interprets ethical issues in digital media, public relations, advertising, and political communication.
5. Applies ethical theories to analyze real-world communication ethics issues.
6. Uses professional codes of ethics to evaluate ethical violations.
7. Examines the ethical dimensions of issues such as media manipulation, misinformation, and data privacy.
8. Compares ethical dilemmas in different communication fields and identifies their causes.
9. Assesses different perspectives in ethical decision-making and justifies ethical choices.
10. Critically evaluates the ethical sustainability of contemporary communication practices.

Course Content

The course will cover ethical theories and professional codes of conduct while discussing current issues such as media manipulation, misinformation, data privacy, AI ethics, crisis communication, and corporate social responsibility. Through case studies and practical exercises, students will have the opportunity to assess the real-world impact of communication ethics.
The teaching methods include:
Lectures: Delivering theoretical knowledge on ethical theories, professional codes of conduct, and contemporary ethical issues.
Case Studies: Group discussions and analyses of real-world ethical dilemmas.
Class Discussions: Encouraging critical thinking through interactive debates on current ethical issues.
Student Presentations: Students conduct research and present their analysis of selected ethical issues.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the Course
2)	What is Ethics? Key Ethical Concepts and Approaches
3)	Ethical Theories: Deontology, Utilitarianism, and Virtue Ethics
4)	Communication Ethics and Professional Codes of Conduct
5)	Digital Media Ethics: Disinformation on Social Media
6)	Media Manipulation and Journalism Ethics
7)	Data Privacy and AI Ethics
8)	Midterm week
9)	Ethical Issues in Public Relations
10)	Ethical Issues in Advertising
11)	Sustainability and Ethical Leadership
12)	Political Communication Ethics and Propaganda
13)	Student Presentations and Ethical Dilemmas Discussion
13)	Student Presentations and Ethical Dilemmas Discussion
14)	General Review

Sources

Course Notes / Textbooks:	Christians, C. G., Fackler, M., Richardson, K. B., Kreshel, P. J., & Woods, R. H. (2020). Media Ethics: Cases and Moral Reasoning (11th ed.). Pearson. Ess, C. (2020). Digital Media Ethics (3rd ed.). Polity Press.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 15
Presentation	1	% 15
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	3	13	39
Study Hours Out of Class	13	9	117
Presentations / Seminar	1	3	3
Homework Assignments	1	3	3
Midterms	1	5	5
Final	1	8	8
Total Workload			175

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	4
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	2
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	2
4)	To be able to follow and interpret innovations in the field of advertising	3
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	2
6)	To address and solve the needs and problems of the field through the developed scientific perspective	2
7)	To recognize and understand all the dynamics within the field of advertising	3
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2