ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN3008	Internet Based Programming	Spring	2	2	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :
Recommended Optional Program Components:	None.
Course Objectives:	This course focuses on HTML5 and related web technologies such as CSS3, JavaScript(ECMAScript 5). Many popular key technologies will be covered within this course. Main objective is demonstrating these key web technologies to students and teaching application development on web platform.

Learning Outcomes

The students who have succeeded in this course;
1. Define and analyse HTML5 and its features
2. Define and analyse CSS3 and its features
3. Define JavaScript and describe scripting
4. Define and analyse database operations in web platform
5. Define and analyse the PHP language
6. Define and analyse the ASP.NET web development with C# language
7. Develop web services

Course Content

The course content is composed of html5, css, javascript, javascript: control statements and functions, javascript: arrays and objects, javascript: event handling, database: sql, mysql, linq and java db, php, asp.net, asp.net: a deeper look, developing web services.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to HTML5: Headings, linksi listsi special characters, tables, forms, meta elements.
2)	Introduction to HTML5: New form elements, page structure elements.
3)	Introduction to CSS: Style sheel elements, positioning elements, box model, text flow, transitions and transformations.
4)	Introduction to JavaScript: Language basics, creating dynamic content, memory concepts, arithmetic.
5)	JavaScript: Control structures, loops, functions.
6)	JavaScript: Arrays, reference parameters, passing arrays to functions, Math object, String object, Date object, document object.
7)	Javascript / Midterm I
8)	JavaScript: Event handling, frequently used events.
9)	Database: SQL statements, MySQL, LINQ and Java DB
10)	PHP: Language basis, form processing.
11)	ASP.NET: Language basis, form processing.
12)	ASP.NET / Midterm II
13)	ASP.NET: Web page templates, Ajax.
14)	Developing web services, SOAP, REST, JSON.

Sources

Course Notes / Textbooks:	Internet & World Wide Web 5th Edition. Paul Deitel, Harvey Deitel, Abbey Deitel
References:	Yok - None.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Laboratory	14	% 15
Quizzes	5	% 5
Homework Assignments	2	% 10
Midterms	2	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Laboratory	14	2	28
Study Hours Out of Class	4	3	12
Homework Assignments	2	2	4
Quizzes	5	1	5
Midterms	2	20	40
Final	1	20	20
Total Workload			137

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising