Week |
Subject |
Related Preparation |
1) |
Introduction Course Schedule
Expectations
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2) |
Technical Analysis versus Fundamental Analysis
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3) |
Introduction to Technical Market Analysis.
What is Technical Analysis? Does it work?
Dow Theory, Objections to Technical Analysis and Efficiency Hypothesis.
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4) |
What is a trend?
Support and Resistance Lines
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5) |
Major Patterns: Double Tops, Double Bottoms, Head and Shoulders, Triangles, Flags, etc. |
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6) |
Major Patterns: Double Tops, Double Bottoms, Head and Shoulders, Triangles, Flags, etc.
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7) |
Charts: Bar, Line, Point and Figure, Candlesticks |
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7) |
Momentum, P(ROC)
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8) |
Fibonnacci Analysis
Gaps
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9) |
Midterm Exam
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10) |
Concept of Moving Averages,
Creating a Moving Average
Signal,
Different Types of Moving Averages
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11) |
Indicators and Oscillators: RSI, MACD, Stochastic ROC, Momentum
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12) |
Indicators and Oscillators:Trix, Directional Moving Indicator
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13) |
Divergency and Divergence Trading |
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14) |
Review and Questions-Answers Session |
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Course Notes / Textbooks: |
Martin J. Pring. "Technical Analysis Explained. The Successful Investor's Guide to Spotting Investment Trends and Turning Points", McGraw- Hill, 2014.
Hakkı Öztürk "How Rewarding Is Divergence Trading In Technical Analysis? Emprical Tests For Stock Exchanges, Commodities and Currency Pairs", LAP, Germany, 2017. (with M. Fatih Güneş)
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References: |
Martin J. Pring. "Technical Analysis Explained. The Successful Investor's Guide to Spotting Investment Trends and Turning Points", McGraw- Hill, 2014.
Hakkı Öztürk "How Rewarding Is Divergence Trading In Technical Analysis? Emprical Tests For Stock Exchanges, Commodities and Currency Pairs", LAP, Germany, 2017. (with M. Fatih Güneş)
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Program Outcomes |
Level of Contribution |
1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
2 |
2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
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3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
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4) |
To be able to follow and interpret innovations in the field of advertising |
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5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
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6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
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7) |
To recognize and understand all the dynamics within the field of advertising |
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8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
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