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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV3441	Creative Sketching	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NAZLI EDA NOYAN CELAYİR
Course Lecturer(s):	Prof. Dr. NAZLI EDA NOYAN CELAYİR
Recommended Optional Program Components:	POV 2525 Concept Dev. And Visualization POV 3341 Visual Storytelling POV 3211 Multimedia Applications POV 4111Graduation Project I POV 4112 Graduation Project II
Course Objectives:	Sketching is the first step of visualizing an idea. In this class students work with different tools and methods of creating visual ideas with a focus on drawing and illustration.

Learning Outcomes

The students who have succeeded in this course;
1. Perceive the fundamentals of drawing.
2. Cultivate skills for working with the line, the form, the light, the texture.
3. Develop an understanding of the difference between looking and seeing,
4. Investigate different styles of drawing and experiment with them.
5. Express ideas through sketching.

Course Content

SUBJECT DETAILS
Introduction, Overview of the syllabus Review of the course content and expectations from the students
The Perception of Edges Pre-instruction self-portrait
Pre-instruction drawing of your hand
Pre-instruction of the corner of the room
The Perception of Edges II warm-up and free drawing with several styles
upside down drawing
The Perception of Edges III pure contour drawing
sketching with the use of a picture plane
setting a ground
drawing from picture plane to paper
sketching various objects
The Perception of Spaces sketching with the use of negative space
various negative-space exercise sketches
The Perception of Relationships sighting an open doorway
the knee-foot drawing
The Perception of Relationships III

The Perception of Relationships II still-life with elipses
figure-drawing exercies
profile portrait exercises
Sketching away
The Perception of Lights and Shadows drawing an object lighted from various angles

The Perception of Lights and Shadows II Full-face portrait in light and shadow

The Perception of the Gestalt using ink and brush
hatching and cross-hatching
Sketching away
The Perception of the Gestalt II urban landscape drawing
The Perception of the Gestalt III
An imaginative drawing
10x10 drawings

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction, Overview of the syllabus Review of the course content and expectations from the students
2)	The Perception of Edges Pre-instruction self-portrait Pre-instruction drawing of your hand Pre-instruction of the corner of the room
3)	The Perception of Edges II warm-up and free drawing with several styles upside down drawing
4)	The Perception of Edges III pure contour drawing sketching with the use of a picture plane setting a ground drawing from picture plane to paper sketching various objects
5)	The Perception of Spaces sketching with the use of negative space various negative-space exercise sketches
6)	The Perception of Spaces sketching with the use of negative space various negative-space exercise sketches The Perception of Relationships sighting an open doorway the knee-foot drawing
7)	The Perception of Relationships III The Perception of Relationships II still-life with elipses figure-drawing exercies profile portrait exercises
8)	midterm
9)	The Perception of Lights and Shadows drawing an object lighted from various angles
10)	The Perception of Lights and Shadows II Full-face portrait in light and shadow
11)	The Perception of the Gestalt using ink and brush hatching and cross-hatching
12)	Sketching away
13)	The Perception of the Gestalt II urban landscape drawing
14)	The Perception of the Gestalt III An imaginative drawing 10x10 drawings
15)	Sketching away

Sources

Course Notes / Textbooks:	The New Drawing on the Right Side of the Brain, Tarcher Putnam, 2002 Drawing Lessons from the Great Masters, Robert Beverly Hale,1989 150 Masterpieces of Drawing, Anthony Toney, Dover Fine Art, History of Art, 1963 Playing with Sketches: 50 Creative Exercises for Designers and Artists, Whitney Sherman, 2013 How art made the world, DVD, BBC, 2006 Additional handouts will be on OIS system.
References:	Art History: www.all-art.org www.artcyclopedia.com www.artlex.com www.rleggat.com/photohistory www.zeroland.co.nz/art_theory.html Museums: www.bauhaus.de www.tate.org.uk

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 0
Project	10	% 80
Midterms	1	% 10
Final	1	% 10
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 10
PERCENTAGE OF FINAL WORK		% 90
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2