Week |
Subject |
Related Preparation |
1) |
Orientation |
|
2) |
AT Overview: Laws and Continuum
Role of AT in the Classroom
Definition of AT, areas of application identified, overview of the AT Act of 2004 |
Ch. 1 pp.2-20 (Beard, Carpenter & Johnston) |
3) |
Universal Design (UD)
Accessibility
Universal Design for Learning (UDL) |
Ch. 1 pp. xi-11 (CEC) |
4) |
Content Area AT & UDL
UD & UDL Relationship |
Ch. 3 pp.21-40 (CEC)
Ch. 4 pp.41-50 (CEC) |
5) |
AT Evaluation
Exploration of major tools and frameworks used in AT assessments |
Ch. 3 pp. 32-51 (Beard, Carpenter & Johnston) |
6) |
IEP
Present Levels of Academic Achievement & Functional Performance; Goals & Objectives |
Standards-Based IEPs Goal Development http://ilearning.esc20.net |
7) |
AT & Autism |
The Horse Boy: Film & Discussion |
8) |
AT for the Young Child
Discuss and demonstrate “low tech” assistive technology solutions
Using Microsoft Office in Inclusion
Computer Output Considerations
Identification of screen and speech output methods
Options and positioning considerations for the computer screen |
Ch. 4 pp. 52-69 (Beard, Carpenter & Johnston) |
9) |
AT for High Incidence Disabilities
Authoring Tools for Writing
Authoring Tools for Keyboard Alternatives
Authoring Tools for Mouse Alternatives
Explore visual learning to organize information
Explore picture communication symbols
Explore text to voice software |
Ch. 5 pp. 70-85 (Beard, Carpenter & Johnston) |
10) |
AT: Positioning & Mobility
AT Device Exhibition – Guest Speaker |
Ch. 6 pp. 86-101 (Beard, Carpenter & Johnston) |
11) |
AT for Communication
Introduction to Augmentative Communication
Switches, battery interrupters and toys
Talking photo albums and frames |
Ch. 7 pp. 102-122 (Beard, Carpenter & Johnston) |
12) |
AT: Sensory Impairments
Assistive Technology for Communication
Technology for alternative and augmentative communication
Low/High-tech solutions for children with disabilities |
Ch. 8 pp. 124-149 (Beard, Carpenter & Johnston) |
13) |
AT for Distance Learning
Web Accessibility |
Ch. 10 pp. 172-186 (Beard, Carpenter & Johnston) |
14) |
AT Observation Presentations |
|
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |