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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ISL5965	Social Psychology	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator :	Assist. Prof. SERKAN YEŞİLYURT
Course Lecturer(s):	Instructor TUĞRUL ÖZKARACALAR Assoc. Prof. MİNE ÖZAŞÇILAR Assist. Prof. DORUK UYSAL İRAK
Recommended Optional Program Components:	none
Course Objectives:	The aim of this research is to give general information about the basic concepts and applications of social psychology to the students. The basic theories and researches of this derste social psychology will be discussed. Knowledge of social psychology is necessary for you to better understand and interpret both yourself and your social world

Learning Outcomes

The students who have succeeded in this course;
1. To recognize the theoretical (eg cognitive, social psychology) and applied fields (eg health psychology) of psychology.
2. Describe sensation and perception, and separate these two concepts from each other in everyday use.
3. To learn about basic theories and approaches of psychology (eg behavioral, cognitive).
4. To learn about learning theories and basic principles of conditioning.
5. To learn basic concepts in social psychology.
6. Learn about different approaches to memory and memory.
7. To define motivation and to learn basic approaches about motivation and emotion.
8. Learn different approaches to intelligence.
9. To learn about personality and some personality theories.
10. Discussing stress and coping and learning about their health implications.

Course Content

To provide students with a general knowledge of basic concepts and applications of social psychology. The basic theories and researches of this derste social psychology are discussed. Knowledge of social psychology is necessary to understand and interpret both yourself and the social world in your circle

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course-sharing of topics and course content
2)	Social Psychological Theories and Methods
3)	Perceptions about people: How do impressions form?
4)	Social Cognition: Understanding the Social World
5)	Changing Attitudes and Attitudes
6)	six sigma, benchmarking, basic skill
7)	Prejudice
8)	Social Impact
9)	Personal Approaches
10)	Behavior in groups
11)	Gender
12)	Help Behavior
13)	Aggression
14)	General evaluation
15)	Final Exam

Sources

Course Notes / Textbooks:	sosyal psikoloji Yazar: Aronson, Wilson Yayınevi : Kaknüs Yayınları
References:	"Sosyal Psikoloji David O. Sears Letitia Anne Peplau Shelley E. Taylor İmge Kitabevi Yayınları"

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Application	12	36
Study Hours Out of Class	13	117
Midterms	1	3
Final	1	3
Total Workload		201

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2