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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA4311	Strategic Management	Spring	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ELİF OKAN
Course Lecturer(s):	Assoc. Prof. HAVVA PINAR İMER Prof. Dr. AHMET ERKUŞ
Recommended Optional Program Components:	None
Course Objectives:	The course emphasizes the value and process of strategic management. In addition to familiarizing students with new subject matter, students are expected to integrate and apply their prior learning to strategic decision making in organizations.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, you will be able to:

1. Evaluate the role and the importance of Strategic Management in businesses.
2. Become familiar with issues related to Vision and Mission.
3. Use current technologies (artificial intelligence, information processing, digital) when analyzing internal and external environments.
4. Learn strategies that can be used at three levels in businesses.
5. Use strategy development processes and methods.

Course Content

The Strategic Management course focuses on organizations determining their long-term goals and developing the strategies needed to achieve these goals. The course covers strategic analysis, gaining competitive advantage, and strategy implementation processes. Students have the opportunity to develop strategic thinking skills through real-world examples.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction/Overview of Syllabus
2)	The Nature of Strategic Management (Chapter 1)	Assignment
3)	Business Vision and Mission (Chapter 2)	Assignment
4)	The External Assessment (Chapter 3)	Assignment
5)	The Internal Assessment (Chapter 4)	Assignment
6)	Strategies in Action (Chapter 5)	Assignment
7)	Strategies in Action (Chapter 5)	Assignment
8)	Midterm Exam
9)	Strategy Analysis and Choice (Chapter 6)	Assignment
10)	Implementing Strategies Management and Marketing Issues (Chapter 7)	Assignment
11)	Implementing Strategies Finance and Accounting Issues (Chapter 8)	Assignment
12)	Strategy Evaluation and Governance (Chapter 9)	Assignment
13)	Business Ethics and Environmental Sustainability (Chapter 10)	Assignment
14)	Global and International Issues (Chapter 11)	Assignment

Sources

Course Notes / Textbooks:

Strategic Management, Global Edition, 17th Edition, Authors: David, Fred | David, Forest, Textbook

Students are required to get the access-codes for the online portal of the textbook. The codes already include access to the electronic version of the textbook and online assignments from MyLab.
The hard copy of book, e-text and code of MyLab can be obtained at Bahçeşehir University Bookstore or via this link:
If you prefer to read using a hard copy, you can still get one in addition to the code.
(This link covers hard copy of book, e-text and Code of Mylab)
(KITAP+BAU KOD) HE-David- Strategic Management GE 17/e (Kod içinde e-kitap erişimi de mevcuttur.)

(This link covers only e-text and Code of Mylab)
(BAU KOD) HE-MylabManagement-David-Strat Man-GE-17 (Kod içinde e-kitap erişimi de mevcuttur.)

You need to use access-code to register the appropriate section of BA 4311. Please follow the instructions in Itslearning.

References:

Lecturer's Slides

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	13	% 10
Quizzes	12	% 15
Midterms	1	% 30
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	13	39
Study Hours Out of Class	14	96
Quizzes	12	36
Midterms	1	2
Final	1	2
Total Workload		175

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2