COP4308 Power FM- Radio FormatsBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
COP4308 Power FM- Radio Formats Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator :
Course Lecturer(s): Assist. Prof. ERKAN BÜKER
Recommended Optional Program Components: None
Course Objectives: The aim of this course is providing information about how a radio station works and its organization style

Learning Outcomes

The students who have succeeded in this course;
i. Learns how a radio station works
ii. Learns about the deparpments in a radio satation
iii. Learns to prepare a radio program proposal

Course Content

In this course, information about the departments in a radio station and the job and function of these departments are provided.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) General information about Virgin Radio
2) Introduction to radio broadcasting
3) İnformation and radio sourses
4) News gathering and news program productions on radio
5) News editing on radio
6) Field production on radio
7) Music news for radio
8) Sport news for radio
9) Radio production
10) Entertaintment program production for radio
11) Broadcasting planing for radio
12) Sales and broadcasting economy for radio
13) News writing techniques for radio
14) Marketing and brand communication for radio

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 20
Homework Assignments 1 % 10
Midterms 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Application 5 25
Study Hours Out of Class 4 12
Project 2 20
Homework Assignments 4 12
Quizzes 3 3
Final 1 10
Total Workload 124

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media 2
2) To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3) To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4) To be able to follow and interpret innovations in the field of advertising
5) To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6) To address and solve the needs and problems of the field through the developed scientific perspective
7) To recognize and understand all the dynamics within the field of advertising
8) To analyze and develop solutions to problems encountered in the practical field of advertising