ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV4643	Interactive Ad Design	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. HASAN KEMAL SUHER
Course Objectives:	This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of advertisers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques. Students will also learn design principles and try to design advertising banners, OOH and BTL metarials, graphic manipulations according to these principles.

Learning Outcomes

The students who have succeeded in this course;
1) to understand basic principles of design concept and design theories.
2) to comprehend differences between Visual Communication Design, Graphic Design and Advertising Design.
3) to interprets concepts about perception and persuasion in Visual Communication Design.
4) to comprehend color concept in Design.
5) to undertsand basic approaches of Graphic Design and Advertising Design.
6) to use Adobe Illustrator vectorel drawing software in basic level.
7) Students will be able to use Adobe Photoshop image processing software in basic level.

Course Content

The digital age is changing everything, especially how communicators communicate with their customers. In this course, the defining concepts, differences and current practices related to digital advertising and design will be shown.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Orientation
2)	Principles Of Design Technology
3)	Perspective Of Creative Concept
4)	Design Use Of Colors
5)	Typography Of Communication
6)	Design Process
7)	Color Theory & Editing With Color With Shapes
8)	Typography & Type Tool
9)	Graphic Design Of Communication
10)	Creative Research and Design Project
11)	How to create a mood board for a design project and why it is important
12)	Final Project Brief Announcement
13)	Final Project Idea Critics
14)	Final Project Draft Critics

Sources

Course Notes / Textbooks:	AITCHISON, J. (2006) Cutting Edge Advertising. Basın İlanı Böyle Yapılır! İstanbul. Okuyan Us Yayın. Matthew Healey. (2008) What Is Branding?,Design brand discovery, ideas, typeface, logotype. Ellen Lupton & Jennifer Cole Phillips (2015). Graphic Design: the new basics. Princeton Architectural Press
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 30
Final	1	% 70
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	6	84
Midterms	1	3	3
Final	1	3	3
Total Workload			132

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	2
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	4
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	2
6)	To address and solve the needs and problems of the field through the developed scientific perspective	2
7)	To recognize and understand all the dynamics within the field of advertising	3
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2