| Week |
Subject |
Related Preparation |
| 1) |
Introduction |
|
| 2) |
Theoretical foundations of collaborative learning and online collaborative learning |
|
| 3) |
Theoretical foundations of collaborative learning and online collaborative learning |
|
| 4) |
Process of online collaborative learning design |
|
| 5) |
Online collaborative learning tools |
|
| 6) |
Online collaborative learning tools |
|
| 7) |
Building online learning communities |
|
| 8) |
Evaluating online collaborative learning cases |
Examining the cases |
| 9) |
Process of online collaborative learning design |
|
| 10) |
Design, development, implementation and evaluation of an online collaborative learning environment. |
|
| 11) |
Design, development, implementation and evaluation of an online collaborative learning environment. |
|
| 12) |
Design, development, implementation and evaluation of an online collaborative learning environment. |
|
| 13) |
Design, development, implementation and evaluation of an online collaborative learning environment. |
|
| 14) |
Design, development, implementation and evaluation of an online collaborative learning environment. |
|
| Course Notes / Textbooks: |
Roberts, T.S. (2003). Online Collaborative Learning: Theory and Practice. Information Science Publishing.
Johnson, J., Johnson, R. & Holubec, E. (1994). Cooperative learning in the classroom. Association for Supervision and Curriculum Development, Alexandria, VA. ISBN: 0-87120-2395.
|
| References: |
Jonassen, D., Howland, J., Moore, J., & Marra, R. (2003). Learning to Solve Problems with Technology: A Constructivist Perspective. Upper Saddle River: Upper Saddle River.
Jyothi, S. (2012). Visualising Interactions in Online Collaborative Learning Environments: An Exploration Of Students' Online Participation.LAP LAMBERT Academic Publishing.
McConnell. (2002). Implementing computer supported cooperative learning (2nd ed.). Sterling, VA: Stylus Publishing Inc.Oosterhof, A., Conrad, R. M., & Ely, D. P. (2008). Assessing Learners Online (1st ed.): Prentice Hall.
Tu, C.H. (2004). Online Collaborative Learning Communities: Twenty-One Designs to Building an Online Collaborative Learning Community.Libraries Unlimited
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
