BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0619 | Using Media for Communication | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | GE-Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | E-Learning |
| Course Coordinator : | Assist. Prof. BURCU ALARSLAN ULUDAŞ |
| Recommended Optional Program Components: | none |
| Course Objectives: | This course presents a wide-scale, interdisciplinary analysis and guide to both analog and digital media. Practicing the media platforms, this course explores and analyzes practices of journalism, broadcasting in general and also it provides an effective knowledge to create personal blog and digital space. The students will learn to use networking tools effectively and strategically from analog to digital for both personal communication to public communication. |
Learning Outcomes
|
The students who have succeeded in this course; The students who succeeded in this course; -will be acquainted with using media platforms -will be ready to create their own digital media and space -will enhance their own practical knowledge about effectivity of their own media -will gain the necessary experience to create the blogs and the other necessary accounts for digital networking -will be able to guide and/or lead social media accounts -will use their abilities effectively during their professional experience |
Course Content
| This course covers the function and principles of media practices through analog in general specificy digital media. It provides students to create their own media in a strategic and effective way. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Presentation of the Aim of the course | |
| 2) | Delivering the message, the news and the information: How do we reach each other? | |
| 3) | How to provide personal and public information and news through media | |
| 4) | Me and my community: Networking through Analog and Digital Media | |
| 5) | Analog for all, digital for each. | |
| 6) | Internet and the Digital Communication | |
| 7) | Having your own blog, Twitter account, and publishing your own news. | |
| 8) | Midterm Week | |
| 9) | Citing, mentioning, tagging and let others know. | |
| 10) | Strategic timing and publishing | |
| 11) | Sending the message, catching the zeitgeist through your own media | |
| 12) | Practicing communication skills: Effectivity of your own media | |
| 13) | Presentation: Who are you, what is your media? | |
| 14) | Last words: From personal communication to public communication |
Sources
| Course Notes / Textbooks: | Ders notları Kitap: Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy Harris Lipschultz |
| References: |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 1 | % 20 |
| Project | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 20 | |
| PERCENTAGE OF FINAL WORK | % 80 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 12 | 3 | 36 |
| Presentations / Seminar | 1 | 20 | 20 |
| Project | 1 | 20 | 20 |
| Final | 1 | 2 | 2 |
| Total Workload | 117 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 3 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | 3 |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | 3 |
| 4) | To be able to follow and interpret innovations in the field of advertising | 1 |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | 5 |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | 3 |
| 7) | To recognize and understand all the dynamics within the field of advertising | 2 |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising | 2 |