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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0612	Political Communication Campaigns	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator :	Assist. Prof. SİNEM ERAY
Course Lecturer(s):	Prof. Dr. HALUK GÜRGEN
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to understand the communication processes in local governments and to understand how mayors and local government officials interact with political communication, public relations and media strategies. Students will analyze topics such as public participation, crisis communication and digital media use by adapting political communication theories to local governments. The aim of the "Communication in Local Governments" course is to enable students to understand the role and importance of political communication in local governments. This course aims to examine the relationships of local governments with citizens and how these relationships are managed through topics such as communication strategies of mayors, election campaigns, political participation and the art of rhetoric. In addition, it is aimed to provide students with knowledge and skills on how modern communication tools such as digital communication and media management can be used effectively in local governments.

Learning Outcomes

The students who have succeeded in this course;
1. Will be able to apply political communication concepts in local governments.

2. Will be able to evaluate the media and public relations strategies of local governments.

3. Will be able to analyze the media and political campaign strategies of mayors.

4. Will be able to develop effective communication techniques in local governments during times of crisis.

5. Will be able to create communication strategies for political participation processes.

6. Will be able to understand the role and impact of digital communication tools in local governments.

7. Will be able to apply rhetoric and persuasion techniques.

Course Content

This course contributes to the development of political communication skills of students in the field of political science and local governments. Students will be able to analyze the media strategies of local governments and look at political policy-making processes from a communication perspective. The course will provide students with the theoretical knowledge and practical skills necessary to understand the communication processes of public and political institutions. It contributes with advanced knowledge in the field of digital media management, crisis communication and public relations.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the Communication Course in Local Governments
2)	Fundamentals of communication, Communication process, Basic mainstream communication theories
3)	Political Communication, Application of Rhetorical Strategies in Political Communication
4)	Definition, structure, importance and duties of local governments, communication strategies in local governments
5)	Political Participation and Citizen Relations in Local Governments, Importance of Political Participation
6)	Definition of public relations and its importance in local governments
7)	Media relations in local governments, press release preparation
8)	Midterm Exam
9)	Social Media Management
10)	Crisis Communication and Management in Local Governments
11)	Mayors' Communication and Campaigns Mayors' Communication Strategies
12)	Student presentations
13)	Student presentations
14)	Student presentations

Sources

Course Notes / Textbooks:

• ‘‘Siyasal İletişim’’ – Yazar: Aysel Aziz. Bu kitap, siyasal iletişimin teorik çerçevesi ve pratik uygulamaları hakkında kapsamlı bilgiler sunar.
• "Yerel Yönetimlerde Halkla İlişkiler" – Yazar: Pınar Eraslan Yayınoğlu. Yerel yönetimlerin halkla ilişkiler faaliyetleri ve iletişim stratejileri üzerine yazılmış bir rehber niteliğindedir.
• ‘‘Siyasal İletişim Yönetimi’’ – Yazar: Ferruh Uztuğ. Siyasal iletişim stratejileri anlatılmaktadır.
• ‘‘Siyasal İletişim ve Katılımda X,Y,Z Kuşakları – Yazar: Hande Tuncer
Akademik Makaleler ve Raporlar:
• Kriz İletişimi: Marmara Depremi Örneği– Yazar: Fatma Genç. Bu çalışmanın ilk bölümünde kriz ve kriz yönetimi kavramları kısaca incelenmekte, ardından kriz iletişimi farklı boyutları ile değerlendirilmektedir.
• Kampanya örnekleri ve raporları, IBB faaliyet raporları

• Online Kaynaklar ve Veri Tabanları:
• Google Scholar gibi akademik veri tabanları, ders kapsamında yapılacak araştırmalar ve literatür taramaları için kullanılabilir.
• Yerel Yönetimler E-Dergisi: Yerel yönetimlerdeki güncel uygulamalar, projeler ve iletişim stratejileri üzerine yazılar içeren bir kaynak.

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	3	% 10
Presentation	1	% 15
Midterms	1	% 25
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	3	42
Presentations / Seminar	1	3	3
Homework Assignments	3	9	27
Midterms	1	3	3
Final	1	3	3
Total Workload			120

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3