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Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0612 | Political Communication Campaigns | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Assist. Prof. SİNEM ERAY |
Course Lecturer(s): |
Prof. Dr. HALUK GÜRGEN |
Recommended Optional Program Components: | None |
Course Objectives: | The aim of this course is to understand the communication processes in local governments and to understand how mayors and local government officials interact with political communication, public relations and media strategies. Students will analyze topics such as public participation, crisis communication and digital media use by adapting political communication theories to local governments. The aim of the "Communication in Local Governments" course is to enable students to understand the role and importance of political communication in local governments. This course aims to examine the relationships of local governments with citizens and how these relationships are managed through topics such as communication strategies of mayors, election campaigns, political participation and the art of rhetoric. In addition, it is aimed to provide students with knowledge and skills on how modern communication tools such as digital communication and media management can be used effectively in local governments. |
The students who have succeeded in this course; 1. Will be able to apply political communication concepts in local governments. 2. Will be able to evaluate the media and public relations strategies of local governments. 3. Will be able to analyze the media and political campaign strategies of mayors. 4. Will be able to develop effective communication techniques in local governments during times of crisis. 5. Will be able to create communication strategies for political participation processes. 6. Will be able to understand the role and impact of digital communication tools in local governments. 7. Will be able to apply rhetoric and persuasion techniques. |
This course contributes to the development of political communication skills of students in the field of political science and local governments. Students will be able to analyze the media strategies of local governments and look at political policy-making processes from a communication perspective. The course will provide students with the theoretical knowledge and practical skills necessary to understand the communication processes of public and political institutions. It contributes with advanced knowledge in the field of digital media management, crisis communication and public relations. |
Week | Subject | Related Preparation |
1) | Introduction to the Communication Course in Local Governments | |
2) | Fundamentals of communication, Communication process, Basic mainstream communication theories | |
3) | Political Communication, Application of Rhetorical Strategies in Political Communication | |
4) | Definition, structure, importance and duties of local governments, communication strategies in local governments | |
5) | Political Participation and Citizen Relations in Local Governments, Importance of Political Participation | |
6) | Definition of public relations and its importance in local governments | |
7) | Media relations in local governments, press release preparation | |
8) | Midterm Exam | |
9) | Social Media Management | |
10) | Crisis Communication and Management in Local Governments | |
11) | Mayors' Communication and Campaigns Mayors' Communication Strategies | |
12) | Student presentations | |
13) | Student presentations | |
14) | Student presentations |
Course Notes / Textbooks: | • ‘‘Siyasal İletişim’’ – Yazar: Aysel Aziz. Bu kitap, siyasal iletişimin teorik çerçevesi ve pratik uygulamaları hakkında kapsamlı bilgiler sunar. • "Yerel Yönetimlerde Halkla İlişkiler" – Yazar: Pınar Eraslan Yayınoğlu. Yerel yönetimlerin halkla ilişkiler faaliyetleri ve iletişim stratejileri üzerine yazılmış bir rehber niteliğindedir. • ‘‘Siyasal İletişim Yönetimi’’ – Yazar: Ferruh Uztuğ. Siyasal iletişim stratejileri anlatılmaktadır. • ‘‘Siyasal İletişim ve Katılımda X,Y,Z Kuşakları – Yazar: Hande Tuncer Akademik Makaleler ve Raporlar: • Kriz İletişimi: Marmara Depremi Örneği– Yazar: Fatma Genç. Bu çalışmanın ilk bölümünde kriz ve kriz yönetimi kavramları kısaca incelenmekte, ardından kriz iletişimi farklı boyutları ile değerlendirilmektedir. • Kampanya örnekleri ve raporları, IBB faaliyet raporları • Online Kaynaklar ve Veri Tabanları: • Google Scholar gibi akademik veri tabanları, ders kapsamında yapılacak araştırmalar ve literatür taramaları için kullanılabilir. • Yerel Yönetimler E-Dergisi: Yerel yönetimlerdeki güncel uygulamalar, projeler ve iletişim stratejileri üzerine yazılar içeren bir kaynak. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 3 | % 10 |
Presentation | 1 | % 15 |
Midterms | 1 | % 25 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Study Hours Out of Class | 14 | 3 | 42 |
Presentations / Seminar | 1 | 3 | 3 |
Homework Assignments | 3 | 9 | 27 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 115 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
4) | To be able to follow and interpret innovations in the field of advertising | |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
7) | To recognize and understand all the dynamics within the field of advertising | |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising |