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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4339	Zenna-Research Literacy and Data Effect	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Objectives:	In this course, it is aimed that the students gain command of market research terminology, research management skills and competence to conduct research.

Learning Outcomes

The students who have succeeded in this course;
1- To be able to dominate market research terminology
2- To understand the types of research and when they are used.
3- To define the elements to be considered in the analysis
4- To obtain the ability to prepare a questionnaire
5- To gain the skill of reporting
6- To develop Research-Literacy skills

Course Content

In this course, students will learn the rationale and requirements of market research. In addition, students will design and implement quantitative and qualitative research.

The teaching methods applied in the course are as follows:

Lecture: Information about the topics in the course syllabus is provided.

Collaborative learning: In this course students will design and conduct research. While carrying out this process, students will act in a collective learning process.

Technology-assisted learning: Access to and effective use of the software and programs required for the research are transferred and included in the process.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Terminology used in the research
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative

Sources

Course Notes / Textbooks:
References:	• Dursun, Ö. HE. & Odabasi, H. F. (2011). Multimedia design. Ankara: Pegem Academy. • Mayer, R. (2005). The Cambridge Handbook of Multimedia Learning. New York: Cambridge University Press. • Counts, E. L. (2003). Multimedia Design and Production for Students and Teachers. Boston: Allyn & Bacon. • Akpınar, Y. (2005). Computer Aided Instruction. Ankara, TURKEY: Ani Publishing.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Application	3	5	15
Field Work	1	10	10
Study Hours Out of Class	13	3	39
Homework Assignments	1	5	5
Midterms	1	10	10
Final	1	10	10
Total Workload			128

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising