Week |
Subject |
Related Preparation |
1) |
Introduction |
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2) |
Models of democracy |
• David Held. Models of Democracy. (Cambridge, UK: Polity Press, 2006), Chapter 1.
• Mark Bevir, “Representative Democracy” in The Encyclopedia of Political Theory (2010): 1188 – 1190.
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3) |
Participatory and Deliberative Democracy |
• Mark Bevir, “Participatory Democracy” in The Encyclopedia of Political Theory (2010): 1018-1019.
• Benjamin Barber, Selections from Strong Democracy (1984)*
• Carole Pateman, “Participatory Democracy Revisited.” Perspectives on Politics 10:1 (2012): 7-19.
• James S. Fishkin, “Deliberative Polling: Executive Summary.” Center for Deliberative Democracy.
http://cdd.stanford.edu/polls/docs/summary/
|
4) |
Philosophical Underpinnings of Democracy |
• Aristotle, Selections from Politics (335-323 B.C.)*
• John Locke, Selections from The Second Treatise on Government (1688) *
• John Stuart Mill, Selections from On Liberty (1859)*
Suggested:
• David Held. Models of Democracy. (Cambridge, UK: Polity Press, 2006), Chapters 2 and 3. |
5) |
Pluralism vs. Elitism |
• Curtis V. Smith, “Elitism vs. Pluralism: Of Robert Dahl, the Working Middle Class Vote and the 2008 Presidential Election”, Kansas City, Kansas Community College, E-Journal, vol 2. No.2 (October 2008), Section Review of Who Governs?
http://www.kckcc.edu/docs/default-source/ejournal/archives/elitism-vs-pluralism-of-robert-dahl-the-working-middle-class-vote-and-the-2008-presidential-election.pdf
• C. Wright Mills. “The Mass Society” and “The Higher Circles” in The Power Elite. (Oxford Press, 1956)
• Joseph Schumpeter. Capitalism, Socialism and Democracy. (London and New York: Routledge, 2003), 269-273.
Suggested:
• David Held. Models of Democracy. (Cambridge, UK: Polity Press, 2006), Chapter 5: 141-157. |
6) |
Democracy and Distribution |
• Ian Shapiro. The State of Democratic Theory. (Princeton University Press, 2006), Chapter 5 |
7) |
Midterm |
|
8) |
Multiculturalism: Philosophical Justifications |
• Charles Taylor, “The Politics of Recognition.” In Multiculturalism, edited by Amy Gutmann (Princeton University Press, 1994): 25-44, 51-73
• Will Kymlicka. Multicultural Citizenship. (Clarendon Press, Oxford: 1996), Chapter 5.
• Song, Sarah, "Multiculturalism", The Stanford Encyclopedia of Philosophy (Spring 2017 Edition), Edward N. Zalta (ed.), forthcoming
https://plato.stanford.edu/entries/multiculturalism/
|
9) |
Multiculturalism: Criticisms I |
• Susan Moller Okin, “Is Multiculturalism Bad for Women?,” Princeton University Press, 1999, 7-24. |
10) |
Multiculturalism: Criticisms II |
• Kenan Malik, “The Failure of Multiculturalism,” The Foreign Affairs, 2015
https://www.foreignaffairs.com/articles/western-europe/failure-multiculturalism
• Will Kymlicka, “Multiculturalism: Success, Failure and the Future”, Transatlantic Council on Migration
http://www.migrationpolicy.org/sites/default/files/publications/TCM-Multiculturalism-Web.pdf
|
11) |
Globalization and Democracy |
• David Held. “The transformation of political community: rethinking democracy in the context of globalization” in Democracy’s Edges, edited by Ian Shapiro and Casiano Hacker-Cordon. (Cambridge, UK: Cambridge University Press, 1999): 84-111. |
12) |
Democracy Promotion |
• Peter Burnell, “Does International Democracy Promotion Work?” Bonn : Dt. Inst. für Entwicklungspolitik, 2007. – (Discussion Paper / Deutsches Institut für Entwicklungspolitik ; 17/2007) ISBN 978-3-88985-354-7 |
13) |
Is democracy the only alternative |
• Eric Li, “Why China’s Political Model is Superior,” The New York Times. Feb 16., 2012.
http://www.nytimes.com/2012/02/16/opinion/why-chinas-political-model-is-superior.html
• Yasheng Huang, “Why Democracy Still Wins”, Global Policy Journal Blog, April 25, 2014. http://www.globalpolicyjournal.com/blog/25/04/2014/why-democracy-still-wins-critique-eric-x-li%E2%80%99s-%E2%80%9C-tale-two-political-systems%E2%80%9D
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14) |
GENERAL EVALUATION |
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|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
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2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |