ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4907	Hasen- Energy Politics and Strategies	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. GÜRKAN SOYKAN
Course Objectives:	In a global perspective, energy policies serve multiple goals, including those of; (a) meeting increasing energy demand, driven in large part by growing populations and rising incomes, (b) satisfying basic needs of about billions of people who suffer badly from inadequate access to usable energy, and (c) responding to the increasing risk of severe environmental damage caused by prevailing patterns of energy production, distribution and consumption. Moreover, energy policies are inextricably linked to geopolitical concerns about energy security and to competition in international markets and international politics.

Learning Outcomes

The students who have succeeded in this course;
1) Identify energy policy knowledge and needs at various governmental and entity levels
2) Describe general terms and basic concepts
3) Examine existing or proposed energy policy critically; expose errors, find unintended consequences of implementation, offer suggestions for improvement
4) Identify the drivers of energy policy from political, environmental, and economic perspectives; and explain how these drivers can exist either in conflict or complement of each other
5) Understand the concept of energy policy and develop strategies to decide on policy.

Course Content

Energy policy in Turkey, comparison with Europe, renewable energy and smart grid policies, the future of energy policy, strategy development according to situation.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course Overview and Introduction to Energy Policy
2)	Introduction to Electricity
3)	Energy Policies: An overview
4)	Energy Policy in Turkey
5)	Renewable Energy and Public Policy
6)	Renewable Energy and Smart Grid Policies
7)	Comparison of Policy with Europe
8)	Energy Policy and Security
9)	Energy Information Reports
10)	Energy Databases
11)	The Future of Energy Policy
12)	Energy Strategies
13)	Developing Energy Strategies
14)	Case Studies

Sources

Course Notes / Textbooks:	Fred Bosselman et al., Energy, Economics and the Environment: Cases and Materials, 3rd Edition (Foundation Press: 2010)
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	17	6	102
Midterms	1	2	2
Final	1	2	2
Total Workload			148

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising