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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1303	TMI Project Your Life Ahead	Fall	3	0	3	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor MERVE DURUL
Course Lecturer(s):	Instructor MERVE DURUL
Recommended Optional Program Components:	None
Course Objectives:	Taking into account the student's skills, interests and values; To support the determination of appropriate plans and the awareness of correct planning for the completion of this section. It enables the individual to take gradual steps with the right strategy in his/her career plan by connecting theory and practice as a result of knowing himself and discovering his own potential. Once you successfully complete this course, you will be able to do the following. 1. Your personality inventory will be ready 2. Your SWOT analysis will be ready 3. You will have the knowledge to determine your goals that suit your personality 4. Your CV will be ready for job applications 5. You will know how to prepare for the interview

Learning Outcomes

The students who have succeeded in this course;
1. Awareness of who I am and what I want to do will be gained.
2. How to prepare a CV for a company
3. How to apply for a company
4. What preparations are made before an interview with a company?
5. You will learn what to do during an interview with a company.

Course Content

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to GEP1303 Course Introduction
2)	WHO ARE YOU? Individual's self-definition to understand and recognize studies to be carried out Who are you? and what to be Do you want? From where?
3)	AWARENESS STUDIES What are their personality types? You Which one are you? Human Design Study and meditation
4)	SWOT ANALYSIS What is SWOT Analysis? How is it prepared? What is its importance?
5)	'BIRTH SISTERS' What is self-esteem? What is self-confidence?
6)	'BIRTH SISTERS' What is eigenvalue? What is self-compassion?
7)	1.Ara Sınav
8)	JOB OPPORTUNITIES RESEARCH Sectors and work What are the conditions?
9)	CV PREPARATION What is CV? Why is it important? How is it prepared?
10)	INTERVIEW What is an interview? Why is it important? before the interview What are the preparations?
11)	INTERVIEW What to do during the interview? Need attention? How should one dress? How should one behave?
12)	INDIVIDUAL CAREER DEVELOPMENT On the career ladder Every age has its value. By age ranges What is the importance of career?
13)	INSPIRING CAREER STORIES Inspiring career telling their stories and hosting a guest
14)	FINAL EXAM

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 10
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Presentations / Seminar	1	8	8
Homework Assignments	1	8	8
Midterms	1	15	15
Final	1	20	20
Total Workload			93

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3