ENM4107 Positive Psychology and Career ManagementBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ENM4107 Positive Psychology and Career Management Spring 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator :
Recommended Optional Program Components: Yok
Course Objectives: The course is divided to different parts. For the first part main aim is to explain effects of positive psychology and positive organizational behavior on work life. At second part it is aimed to explain and discuss effects of individual and organizational career management on future decisions.

Learning Outcomes

The students who have succeeded in this course;
Students who completed this course completely will be able to
I- Learn general concepts about positive psychology
II- Realize importance of happiness and subjective well-being on life satisfaction
III- Learn the concept of psychological capital
IV- Realize the importance of work-life balance for job performance
V- Learn general concepts about career management
VI- List activities that are organized by organizations related to career management
VII- Realize the importance of personal features on career management
VIII- Write their CV
IX- Learn how to behave at job interviews

Course Content

In this course, concepts related to career management and positive psychology will be explained. During positive psychology part basic concepts of positive psychology, the concept of happiness, work-life balance and positive organizational behavior will be discussed. In the part of career management; individual and organizational career management, skills and values, CV writing and, job interviews will be explained.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction Positive Psychology Textbooks and presntations
1) Business life and career management Textbooks and presentations
2) The meaning of happiness and subjective well-being Textbooks and presentations
3) Positive emotions, self regulation and control Textbooks and presentations
4) Positive Organizational Behavior Textbooks and presentations
5) Work-life balance- SWOT Analysis Textbooks and presentations
6) Job attitudes and effect of positive psychology on work performance Textbooks and presentations
7) Review and Midterm Textbooks and presentations
8) Introduction to career management Textbooks and presentations
9) Career Management in organizations Textbooks and presentations
10) Individual Career Management Textbooks and presentations
11) Realizing your values and skills Textbooks and presentations
13) CV Writing and Job interviews Textbooks and presentations
14) General Review and Relationship between career management and positive psychology N/A

Sources

Course Notes / Textbooks: 1. Positive Psychology (2009), by Steve Baumgardner, Marie K. Crothers,
Pearson.
2. What color is your parachute? (2018), by Richard N. Bolles, Ten Speed Press
References: Managing Careers: theory and practice (2004), by Yehuda Baruch, Prentice Hall.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Quizzes 7 % 35
Homework Assignments 5 % 25
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 14 70
Homework Assignments 11 33
Quizzes 7 7
Final 1 3
Total Workload 155

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 2
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 2
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 2
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 3
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 2
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 2
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 2
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 2