ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ENM4107 | Positive Psychology and Career Management | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. CİHANGİR GÜMÜŞTAŞ |
Recommended Optional Program Components: | Yok |
Course Objectives: | The course is divided to different parts. For the first part main aim is to explain effects of positive psychology and positive organizational behavior on work life. At second part it is aimed to explain and discuss effects of individual and organizational career management on future decisions. |
The students who have succeeded in this course; Students who completed this course completely will be able to I- Learn general concepts about positive psychology II- Realize importance of happiness and subjective well-being on life satisfaction III- Learn the concept of psychological capital IV- Realize the importance of work-life balance for job performance V- Learn general concepts about career management VI- List activities that are organized by organizations related to career management VII- Realize the importance of personal features on career management VIII- Write their CV IX- Learn how to behave at job interviews |
In this course, concepts related to career management and positive psychology will be explained. During positive psychology part basic concepts of positive psychology, the concept of happiness, work-life balance and positive organizational behavior will be discussed. In the part of career management; individual and organizational career management, skills and values, CV writing and, job interviews will be explained. |
Week | Subject | Related Preparation |
1) | Introduction Positive Psychology | Textbooks and presntations |
1) | Business life and career management | Textbooks and presentations |
2) | The meaning of happiness and subjective well-being | Textbooks and presentations |
3) | Positive emotions, self regulation and control | Textbooks and presentations |
4) | Positive Organizational Behavior | Textbooks and presentations |
5) | Work-life balance- SWOT Analysis | Textbooks and presentations |
6) | Job attitudes and effect of positive psychology on work performance | Textbooks and presentations |
7) | Review and Midterm | Textbooks and presentations |
8) | Introduction to career management | Textbooks and presentations |
9) | Career Management in organizations | Textbooks and presentations |
10) | Individual Career Management | Textbooks and presentations |
11) | Realizing your values and skills | Textbooks and presentations |
13) | CV Writing and Job interviews | Textbooks and presentations |
14) | General Review and Relationship between career management and positive psychology | N/A |
Course Notes / Textbooks: | 1. Positive Psychology (2009), by Steve Baumgardner, Marie K. Crothers, Pearson. 2. What color is your parachute? (2018), by Richard N. Bolles, Ten Speed Press |
References: | Managing Careers: theory and practice (2004), by Yehuda Baruch, Prentice Hall. |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 7 | % 35 |
Homework Assignments | 5 | % 25 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 70 |
Homework Assignments | 11 | 33 |
Quizzes | 7 | 7 |
Final | 1 | 3 |
Total Workload | 155 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |