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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ECO2062	Applied Statistics	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Dr. Öğr. Üyesi SERKAN YEŞİLYURT
Course Lecturer(s):	Dr. Öğr. Üyesi AYSE ERTUĞRUL BAYKAN Prof. Dr. İPEK ALTINBAŞAK FARİNA
Recommended Optional Program Components:	None
Course Objectives:	To apply and interpret the results of a variety of statistical techniques from both descriptive and inferential statistics

Learning Outcomes

The students who have succeeded in this course;
1. The concept of the sampling distribution and to compute probabilities related to the sample mean and the sample proportion

2. To construct and interpret confidence interval estimates for the mean and the proportion

3. The basic principles of hypothesis testing and how to use hypothesis testing to test a mean or proportion

4. How to use hypothesis testing for comparing the difference between the means and proportion of populations

5. How to use one-way and two-way analysis of variance to test for differences among the means of several populations

6. How and when to use the chi-square test for contingency tables and how to use the chi-square test for a variance or standard deviation

7. How to use regression analysis to investigate the relationship between variables.

Course Content

Sampling and Sampling Distributions

Sampling Distribution Properties

Point and Interval Estimates
Confidence Interval for population mean

Confidence Intervals for the
Population Proportion, π
Fundamentals of Hypothesis Testing: One-Sample Tests
Hypothesis Testing for Mean and Proportion
Two-Sample Tests for Mean

Two-Sample Tests for Proportion

One-Way Analysis of Variance

Two-Way Analysis of Variance

Chi-Square Tests and Nonparametric Tests

Introduction to Simple Linear Regression

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Sampling and Sampling Distributions
2)	Point and Interval Estimates
3)	Sampling Distribution Properties
4)	Confidence Interval for population mean
5)	Confidence Intervals for the Population Proportion, π
6)	Fundamentals of Hypothesis Testing: One-Sample Tests
7)	Hypothesis Testing for Mean and Proportion
8)	Review
9)	Two-Sample Tests for Mean
10)	Two-Sample Tests for Proportion
11)	Analysis of Variance
12)	Chi-Square Tests and Nonparametric Tests
13)	Introduction to Simple Linear Regression
14)	Review

Sources

Course Notes / Textbooks:	Basic Business Statistics Concepts and Applications Mark L. Brenson, David M. Levine, Timothy C. Krehbiel, Pearson Education Prentice Hal.
References:	.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	4	% 20
Midterms	1	% 35
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	16	3	48
Study Hours Out of Class	14	7	98
Midterms	1	2	2
Final	1	2	2
Total Workload			150

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2