ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV3211	Multimedia Applications	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator :	Prof. Dr. NAZLI EDA NOYAN CELAYİR
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to develop students' understanding of potential of digital media for visual presentation skills.

Learning Outcomes

The students who have succeeded in this course;
1. Assess the scope and potential of digital media.
2. Evaluate own personal presentation.
3. Demostrate ability to prepare portfolio using digital applications.
4. Design and produce a website or a social web page.
5. Combine the use of social media with his own portfolio.

Course Content

In this course, students get familiar with different tools of recreating and distributing their photographic works through digital media and put their knowledge in practice. Students are expected to develop their own creative approach to personal portfolio with the use of social media.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Use of digital media in personal presentations.
2)	Creative portfolio examples.	Working on the assignments.
3)	Personal portfolio development.	Working on the assignments.
4)	Aim of the portfolio, selecting a target audience	Working on the assignments.
5)	Personal web sites, how to develop and maintain	Working on the assignments.
6)	Using social media for portfolio Assignment I	Working on the assignments.
7)	Online portfolio sites for photography	Working on the assignments.
8)	Introduction to HTML Assignment II	Working on the assignments.
9)	Sunumlarda blog kullanımı	Working on the assignments.
10)	Introduction to blog customization	Working on the assignments.
11)	Creating portfolio with other software for CD and USB distribution	Working on the assignments.
12)	Examples of social media usage for photographers	Working on the assignments.
13)	Developing personal portfolio	Working on the final project.
14)	Evaluation final Assignment; oral presentation of the works	Final Assignment

Sources

Course Notes / Textbooks:	1. Currier, D. & Volk, L. (2010). No plastic sleeves the complete portfolio guide for photographers and designers. Burlington, MA: Focal Press/Elsevier. 2. Linton, H. (2012). Portfolio design. New York: W.W. Norton & Co.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Homework Assignments	2	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	4	56
Study Hours Out of Class	13	3	39
Homework Assignments	2	11	22
Final	1	1	1
Total Workload			118

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising