Week |
Subject |
Related Preparation |
1) |
Sociological dimension in Turkish Literature: Description, objective, content and method |
ESCARPİT, Robert, (1968), Edebiyat Sosyolojisi, (çev: Ali Türkay Yazıcı), İstanbul, Remzi Kitabevi. |
2) |
General approach to the sociological data of Turkish Mythic Narratives |
Mesaj Index, Muhsine Helimoğlu Yavuz |
3) |
Sociological data in Turkish Folk Narratives |
Diyarbakır Efsaneleri-Motif Index, Muhsine Helimoğlu Yavuz |
4) |
Sociological data in Turkish tales and their comparison with other nations’ tales |
Dede Korkut Destanları |
5) |
Analytical methods to compare renowned Turkish oral narrative via sociological messages |
Masallar ve Eğitimsel İşlevleri-Mesaj Index, Muhsine Helimoğlu Yavuz |
6) |
Message-Index' of narratives and analytical examples |
Mesaj Index, Muhsine Helimoğlu Yavuz |
7) |
General approaches to sociological data in classical novels in Turkish literature |
Mesaj Index, Muhsine Helimoğlu Yavuz |
8) |
Course review and midterm |
Course review |
9) |
Analysis of 'Araba Sevdasi' novel in Turkish Tanzimat Literature concerning the implications of Turkish life style, linguistic affection, prejudices on sociological changes.
Homework submission I |
Araba Sevdası-Recaizade Mahmut Ekrem
Homework submission I |
10) |
Basic sociological issues that are covered in the "Kirik Hayatlar" novel of Servet-i Funun Literature
Homework submission II |
Homework submission II |
11) |
Analysis of generational conflicts narrated in "Kiralik Konak" novel of Republican era Turkish Literature |
Kiralık Konak- Yakup Kadri Karaosmanoğlu |
12) |
Analysis of East-West life style and its impacts on conflicts within individuals, and in society through the "Fatih-Harbiye" novel |
Fatih Harbiye- Peyami Safa |
13) |
Socio-political analysis of "Yesil-Gece" novel
Oral presentataion in the classroom I |
Yeşil Gece- Reşat Nuri Güntekin
Oral presentataion in the classroom I (10 minutes) |
14) |
Analysis of consensus within East-West synthesis through "Sinekli-Bakkal" novel
Oral presentations in the classroom II |
Oral presentations in the classroom II (10 minutes) |
Course Notes / Textbooks: |
-Masallar ve Eğitimsel İşlevleri-Mesaj Index, Muhsine Helimoğlu Yavuz, 4. Baskı Cumhuriyet Kitapları Yayınları, İst. 2009
-Diyarbakır Efsaneleri-Motif Index, Muhsine Helimoğlu Yavuz, 4. Baskı Cumhuriyet Kitapları Yayınları, İst. 2007
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References: |
-“Mit-Din-Gelenek Aynasında Kadın”, Muhsine Helimoğlu Yavuz, Folklor-Edebiyat C.10, S. 37
-Modern Türk Edebiyatının Ana Çizgileri, Kenan Akyüz, Ank. 1976
-Karşılaştırmalı Edebiyat Bilimi, Gürsel Aytaç, Ank. 1997
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Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |