ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
LOG3711	Logistics Operations Management	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. MEHMET SITKI SAYGILI
Course Lecturer(s):	Assist. Prof. LEVENT AKSOY
Recommended Optional Program Components:	Teaching Methods and Techniques Used in the Course  Project  Lecture  Discussion
Course Objectives:	Students are exposed to different processes seen in logistics operations, and their importance both at the strategic and operational levels. Differences as well as similarities among manufacturing and service operations are discussed. Basic management tools used at the operational level of logistics institutions are presented. Moreover, students are asked to prepare a team project on one of the course topics of their choice.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, you will be able to:
-Familiar with the basic Operations Management terminology and describe the similarities and differences of goods and service operations.
-Define Mission-Strategy relationship and describe operations/production strategies.
-Define logistics operations.
-Identify different location and distribution models and compare them.
-Identify logistics and supply chain networks.
-Define supply chain and why bullwhip effect occurs.
-Define capacity and aware of different capacity management models.
-Familiar of benefits and risks of inventory and inventory management techniques.
-Define waste and lean production.
-Describe quality and different quality management tools.

Course Content

Description of Operations Management and Operations Strategy. Discussion of basic topics in logistics operations, such as design of supply networks, location and layout, capacity management, inventory management, lean management, and quality.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Orientation Course Schedule Review And Expectations
2)	Operations management and its strategic role	Topic 1
3)	Process design, operation planning and control	Topic 2
4)	Quality management	Topic 3
5)	Material and inventory management	Topic 4
6)	Operational sustainability and cost management	Topic 5
7)	Supplier selection	Topic 6
8)	Mid-term exam
9)	Project business processes	Topic 7
10)	Time management	Topic 8
11)	Distribution processes	Topic 9
12)	Student Presentations	Students whose names are written on the presentation list make their presentation.
13)	Student Presentations	Students whose names are written on the presentation list make their presentation.
14)	Student Presentations	Students whose names are written on the presentation list make their presentation.

Sources

Course Notes / Textbooks:

1. Russell and Taylor, Operations Management,: Creating Value along the Supply Chain, 7th Ed., Wiley, 2011. (ISBN:9780470646236).
2. Stevenson W. L., Operations Management, 9th Ed., McGraw Hill, 2007.
3. Heizer, J, and B. Render, Operations Management, 10h Ed., Pearson Education, 2011. (ISBN:0-13-607366-2).

Other required readings will be uploaded to students via Itslearning. If you can not access any material, please contact me.
Diğer gerekli okumalar Itslearning aracılığıyla öğrencilere yüklenecektir. Herhangi bir materyale erişemiyorsanız lütfen benimle iletişime geçin.

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	13	39
Study Hours Out of Class	14	70
Project	1	13
Midterms	1	1
Final	1	2
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising