ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
LOG3711	Logistics Operations Management	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. YAVUZ GÜNALAY
Course Lecturer(s):	Assist. Prof. LEVENT AKSOY
Recommended Optional Program Components:	none
Course Objectives:	Students are exposed to different processes seen in logistics operations, and their importance both at the strategic and operational levels. Differences as well as similarities among manufacturing and service operations are discussed. Basic management tools used at the operational level of logistics institutions are presented. Moreover, students are asked to prepare a team project on one of the course topics of their choice.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, you will be able to:
-Familiar with the basic Operations Management terminology and describe the similarities and differences of goods and service operations.
-Define Mission-Strategy relationship and describe operations/production strategies.
-Define logistics operations.
-Identify different location and distribution models and compare them.
-Identify logistics and supply chain networks.
-Define supply chain and why bullwhip effect occurs.
-Define capacity and aware of different capacity management models.
-Familiar of benefits and risks of inventory and inventory management techniques.
-Define waste and lean production.
-Describe quality and different quality management tools.

Course Content

Description of Operations Management and Operations Strategy. Discussion of basic topics in logistics operations, such as design of supply networks, location and layout, capacity management, inventory management, lean management, and quality.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Orientation Course Schedule Review And Expectations
2)	Operations management and its strategic role	Topic 1
3)	Process design, operation planning and control	Topic 2
4)	Quality management	Topic 3
5)	Material and inventory management	Topic 4
6)	Operational sustainability and cost management	Topic 5
7)	Supplier selection	Topic 6
8)	Mid-term exam
9)	Project business processes	Topic 7
10)	Time management	Topic 8
11)	Distribution processes	Topic 9
12)	Student Presentations	Students whose names are written on the presentation list make their presentation.
13)	Student Presentations	Students whose names are written on the presentation list make their presentation.
14)	Student Presentations	Students whose names are written on the presentation list make their presentation.

Sources

Course Notes / Textbooks:

1. Russell and Taylor, Operations Management,: Creating Value along the Supply Chain, 7th Ed., Wiley, 2011. (ISBN:9780470646236).
2. Stevenson W. L., Operations Management, 9th Ed., McGraw Hill, 2007.
3. Heizer, J, and B. Render, Operations Management, 10h Ed., Pearson Education, 2011. (ISBN:0-13-607366-2).

Other required readings will be uploaded to students via Itslearning. If you can not access any material, please contact me.
Diğer gerekli okumalar Itslearning aracılığıyla öğrencilere yüklenecektir. Herhangi bir materyale erişemiyorsanız lütfen benimle iletişime geçin.

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Project	1	10	10
Midterms	1	25	25
Final	1	50	50
Total Workload			127

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2