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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1315	Develop. Entrepreneurship in Personality	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	MELİH ELİDÜZGÜN
Course Objectives:	The aim of this course is to help students develop their entrepreneurial mindset, recognize and evaluate opportunities. help them increase their skills and also learn basic concepts and strategies related to entrepreneurship is to be. This course is designed to be interdisciplinary and provides students with the opportunity to take the course in the entrepreneurship ecosystem. By providing the necessary basic information, innovation, innovation, R&D concepts, commercialization of R&D to master the processes and lean startup issues, to learn different startup models, to learn business plans and business models. It is aimed for students to have preparation skills and to be able to project their business idea in this context. Also this It is aimed to bring together students taking the course with successful entrepreneurs who are experts in their fields. In this way, theoretical Our students, who have the necessary information, will also listen to the entrepreneurship and success stories of the invited names. and they will have the opportunity to network with those people.

Learning Outcomes

The students who have succeeded in this course;
• Improves personal entrepreneurial skills.
• Students recognize strong and developmental personality traits.
• Researches successful startups and stories of entrepreneurs.
• Personal communication skills and the ability to express oneself improve.
• Researches the entrepreneurship ecosystem; Learns about national and global entrepreneurship supports.
• Learns how to prepare a business plan.
• Learns the concepts of innovation, R&D, lean enterprise and researches different areas of entrepreneurship.
• You have the opportunity to meet and communicate one-on-one with entrepreneurs who have experience in different entrepreneurial fields.
In this context, it improves networking skills.
• Awareness of social capital in professional life increases.

Course Content

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to GEP0315 Course
2)	Explaining the Basic Concepts of the Entrepreneurship Ecosystem
3)	Literature Transfer on Entrepreneurship Types
4)	Business Plan Preparation Process
5)	The Concept and Examples of Intrapreneurship
6)	The Importance of Social Capital and Networking
7)	Creating Project Groups
8)	Knowledge Entrepreneurship Concept and Examples
9)	Social Enterprise Concept and Examples
10)	National and International Entrepreneurship Supports
11)	Commercialization of R&D
12)	National and International Entrepreneurship Supports
13)	Student presentations
14)	Student presentations

Sources

Course Notes / Textbooks:

References:

• Hall, R. ve Bell, R. (2019). Start-Up'lar, Pivot'lar ve Popup'lar: The Kitap Yayınları, İstanbul.
• Ries, E. (2019). Yalın Startup: sürekli inovasyon nasıl başarı sağlar? Maltepe Üniversitesi Kitapları,
Maltepe Üniversitesi, İstanbul.
• Cialdini, R. B. (2001). İknanın psikolojisi. Kapital medya, İstanbul.
• Osterwalder, A. ve Pigneur, Y. (2010). İş Modeli Üretimi. Optimist Kitapevi, İstanbul

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3