ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1315	Develop. Entrepreneurship in Personality	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Assist. Prof. BURCU ALARSLAN ULUDAŞ
Course Objectives:	The aim of this course is to help students develop their entrepreneurial mindset, recognize and evaluate opportunities. help them increase their skills and also learn basic concepts and strategies related to entrepreneurship is to be. This course is designed to be interdisciplinary and provides students with the opportunity to take the course in the entrepreneurship ecosystem. By providing the necessary basic information, innovation, innovation, R&D concepts, commercialization of R&D to master the processes and lean startup issues, to learn different startup models, to learn business plans and business models. It is aimed for students to have preparation skills and to be able to project their business idea in this context. Also this It is aimed to bring together students taking the course with successful entrepreneurs who are experts in their fields. In this way, theoretical Our students, who have the necessary information, will also listen to the entrepreneurship and success stories of the invited names. and they will have the opportunity to network with those people.

Learning Outcomes

The students who have succeeded in this course;
• Improves personal entrepreneurial skills.
• Students recognize strong and developmental personality traits.
• Researches successful startups and stories of entrepreneurs.
• Personal communication skills and the ability to express oneself improve.
• Researches the entrepreneurship ecosystem; Learns about national and global entrepreneurship supports.
• Learns how to prepare a business plan.
• Learns the concepts of innovation, R&D, lean enterprise and researches different areas of entrepreneurship.
• You have the opportunity to meet and communicate one-on-one with entrepreneurs who have experience in different entrepreneurial fields.
In this context, it improves networking skills.
• Awareness of social capital in professional life increases.

Course Content

Entrepreneurship Eco system basic concepts, types of entrepreneurship, business plan preparation, entrepreneurship examples, importance of social capital and network, national and international entrepreneurship supports. Teaching methods and techniques used in the course: lecture, group work, guest, discussion, project preparation and cooperative learning will be used.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to GEP0315 Course
2)	Explaining the Basic Concepts of the Entrepreneurship Ecosystem
3)	Literature Transfer on Entrepreneurship Types
4)	Business Plan Preparation Process
5)	The Concept and Examples of Intrapreneurship
6)	The Importance of Social Capital and Networking
7)	Creating Project Groups Knowledge Entrepreneurship Concept and Examples
8)	Midterm Week
9)	Social Enterprise Concept and Examples
10)	National and International Entrepreneurship Supports
11)	Commercialization of R&D
12)	National and International Entrepreneurship Supports
13)	Student presentations
14)	Student presentations

Sources

Course Notes / Textbooks:

References:

• Hall, R. ve Bell, R. (2019). Start-Up'lar, Pivot'lar ve Popup'lar: The Kitap Yayınları, İstanbul.
• Ries, E. (2019). Yalın Startup: sürekli inovasyon nasıl başarı sağlar? Maltepe Üniversitesi Kitapları,
Maltepe Üniversitesi, İstanbul.
• Cialdini, R. B. (2001). İknanın psikolojisi. Kapital medya, İstanbul.
• Osterwalder, A. ve Pigneur, Y. (2010). İş Modeli Üretimi. Optimist Kitapevi, İstanbul

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 30
Presentation	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	13	3	39
Presentations / Seminar	1	20	20
Homework Assignments	1	20	20
Final	1	2	2
Total Workload			120

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2