ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
SEN2211 | Data Structures and Algorithms I | Spring | 2 | 2 | 3 | 7 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. BETÜL ERDOĞDU ŞAKAR |
Course Lecturer(s): |
Assist. Prof. BETÜL ERDOĞDU ŞAKAR RA MERVE ARITÜRK Prof. Dr. NAFİZ ARICA Instructor DUYGU ÇAKIR YENİDOĞAN RA SEVGİ CANPOLAT |
Recommended Optional Program Components: | None |
Course Objectives: | This is an introductory course on common data structures that are used in software engineering. After completing the course, the student will have knowledge of applying, implementing and analysis of basic data structures, including, lists, stacks and queues. Certain fundamental techniques, such as sorting, searching and recursion are also taught. |
The students who have succeeded in this course; 1) Describe and apply basic object oriented programming principles. 2) Implement basic data structures such as linked lists, stacks and queues. 3) Analyze the complexity and efficiency of algorithms. 4) Choose and design data structures for writing efficient programs. 5) Implement recursive algorithms. 6) Describe and implement sorting algorithms on common data structures. 7) Describe and implement search algorithms on common data structures. |
The course content is composed of object oriented Java review, the complexity and efficiency of algorithms, introduction to list-stack-queue structures, implementing list-stack-queue structures, recursion, searching algorithms and sorting algorithms. |
Week | Subject | Related Preparation |
1) | Introduction to Data Structures and Algorithms Complexity Analysis | |
2) | Introduction to Linked Lists | |
3) | Doubly Linked Lists Ordered Linked Lists | |
4) | ||
5) | Stacks | |
6) | Stacks for Algebraic Operations | |
7) | Queues | |
8) | Queues | |
9) | Data Structure Classes in Java | |
10) | Recursion | |
11) | Recursive Complexity | |
12) | Searching Algorithms | |
13) | Sorting Algorithms | |
14) | Sorting algorithms |
Course Notes / Textbooks: | Data Structures & Problem Solving Using Java (Mark Allen Weiss) Data Structures and Algorithm Analysis in Java (Mark Allen Weiss) Data Structures and Abstractions with Java (Frank Carrano) |
References: | Yok |
Semester Requirements | Number of Activities | Level of Contribution |
Laboratory | 4 | % 20 |
Quizzes | 5 | % 20 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 28 |
Laboratory | 14 | 28 |
Study Hours Out of Class | 12 | 24 |
Midterms | 10 | 52 |
Final | 5 | 32 |
Total Workload | 164 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |